Luxury with a flair, or refined comfort in pared-down classics, Malaysia’s best homegrown design talents have covered plenty of ground just in time for theRamadan and Hari Raya Aidilfitri festivities in 2025. If you’ve yet to peruse the collections, allow us to share some of our favourite picks of the season.
Insofar as fashion goes in the Malay archipelago, it should come as no surprise that we draw from a truly vast library of textiles, weaves, cuts, silhouettes, and motifs, each playing a distinct role in the rhythms of both daily lives and ceremonial customs of the land’s forerunning generations. And in spite of the modern encroachment of Western fashions, ardent love and devotion for local sartorial codes continue to remain deeply embedded among most Malaysians.
Come Ramadan and Hari Raya, this enduring passion for heritage couture is put on full display when the baju Melayu and kebaya aren’t merely novel choices for social calls, but expected wardrobe staples to be seen among friends and family alike.
Some families insist on the custom of being fitted for bespoke designs traditionally made-to-measure by generational tailors, but for city folk who are seeking out fresher options that bridge the gap between the old world and the new, that’s where Malaysia’s most beloved designers come into the picture.
Take SHALS x tangsi, for one – upcycled dead stock garments are reinterpreted into a limited-run Raya collection dubbed Gerhana, where you will find familiar silhouettes that have been suitably reworked with intricate details such as threaded motifs along shoulder blades and seamlines.
In the camp of deconstruction at Kitwoo, his debut Raya capsule plays on the subtle strength of silat, where the typical rigours of denim fabric are softened into drapes that hang off palazzo trousers to recall traditional sampin wraps. As for Alia Bastamam, a breeze Resort-ready Eid collection liberates women from nipped waists by opting for supple liquid satin pleats that complement all body shapes.
We’ve just only scratched the tip of the proverbial iceberg, by the way. So read on and delve into the Hari Raya collections from Malaysian designers you should be looking out for come Hari Raya Aidilfitri 2025.
Feature and hero image credits: Tujuh Kuntom/Instagram
The best Hari Raya Aidilfitri 2025 collections from Malaysian designers
1 /15
View this post on Instagram
Classic minimalism takes on a new meaning with Tujoh Kuntom, a nascent local label that has developed the ideal median between restraint and expressive traditionalism. A Raya collection comprising roomy monotone kebaya silhouettes tapered just ever so slightly at the waist adorned with lace sleeves and batik composite pieces that accentuate demure grace with gently nipped-in waistlines is sure to gain broad appeal come the festive peak.
2 /15
View this post on Instagram
Raya ensembles that you can take with you on your next White Lotus wellness retreat, Alia Bastamam’s Eid range pays tribute to luxurious coastal dressing and leisurely comfort. While imbuing each garment with the same womanly elegance that has long been synonymous with her repute, this year’s designs deftly eschew reliance on restrictive waistlines for shapely feminity, favoring pleated drapes of liquid satin instead to achieve a more inclusive approach to flattering and embracing all body types.
3 /15
View this post on Instagram
In the subsequent years to come, both the Lunar Chinese New Year and Ramadan festivities are expected to eventually overlap on the calendar, ushering in a rare opportunity for cultural exchange underscored by a common accord of festive cheer. Bearing that in mind, longstanding guardians of minimalist chic ANAABU’s KONGSIMASA collection for Raya 2025 play along a seamless continuum from its earlier Lunar offerings. A Baju Melayu cut with a tidy Mandarin collar, as well as a reinterpreted Baju Kurung blouse with Dolmon sleeves fastened with panko knot closures, are especially evocative of this interplay between heritage sartorial elements.
4 /15
View this post on Instagram
This Raya is especially meaningful for Rizman Nordin and Ruzaini Jamil, the founders of Malaysia’s preeminent couture label Rizman Ruzaini. Two decades prior, the UiTM fashion graduates took up the Sisyphean task of establishing their very own fashion house, with no foresight of the success that they would now be familiar with. This year, some of their most prominent designs will be reissued in a retrospective commemoration of their 20th year in business, in addition to the revival of Rizman Ruzaini Red diffusion line.
5 /15
View this post on Instagram
Graceful wiles continue to be at the very heart of INNAI&Co’s creations, regardless of the festive occasion. While you aren’t likely to be surprised come this Raya, you will be pleasantly bewitched by the intricacies of the label’s signature beadwork and embroidery. Bespoke pieces such as the bucolic Aurelia kebaya overlaid with floral embroidery meant to mirror stained glass panels, as well as the illusion of pinched-in petals expressed in the Lorna modern kurung.
6 /15
View this post on Instagram
Luxury is in the details, some would say, and these proponents will be glad to know that Malaysian design duo FIZIWOO happens to agree. While their most recognisable staples are a testament to their formidable eye for excess and extravagance, the label’s Eid collection this year has been neatly trimmed down to quintessentially classic elements. Pleated lace in monotone swatches of blush pink, nude, blue, and black are subtly jazzed up with choice details such as tiered puffed sleeves and cape drapes.
7 /15
View this post on Instagram
Leave it to Syomirizwa Gupta to see fashion through a truly nostalgic lens, without being weighed down by conventions of the past. Sixties effervescence plays out through a keen selection of printed textiles and block colours to achieve a clean, but no less cheerful ode to an era defined by nonchalant freedom. We foresee the Amelie Kebaya to lead the charge as this collection’s most defining look, sporting clean lines adorned with rosettes down the middle. Pick between two retro blue-on-white or black-on-white colourway, both potent in retro charm.
8 /15
View this post on Instagram
Regal Raya is the name of the game at Larney, where motifs most closely associated with ornamental opulence have been chosen to feature at the fore in several of their designs for this festive period. Released in opposing ends of the spectrum, those who prefer the deep richness of evening hues may opt for sets of lilac, emerald, deep burgundy, while day looks are best served by blush pinks, aqua, and even a hint of cerulean. The beadwork is sumptuous, and fabrics voluminous enough to command attention in any social setting the Larney woman happens to find herself in.
9 /15
View this post on Instagram
What do you get when you combine two creative powerhouses for a Raya debut? Ask Shalma Ainaa of SHALS as well as Tangsi Tujuh’s Jeffri Mohamad Jaapar and Juliana Nazar, whose most recent collaborative output exemplifies an unexpectedly contemporary alternative to Nusantara sartorial codes. Bridging the gap between what both brands do best – sleek separates and gentle irreverence, the Gerhana range is unique for its reconstitution of old inventory, where choice elements are interlaid to achieve creations such as a puritan collar blouse with threaded details, or a column skirt accentuated by an asymmetrical tulle panel.
10 /15
View this post on Instagram
There is order to the chaos of intentional deconstruction, as evidenced by the rigour with which Malaysian designer Kit Woo approaches his designs. Predictably, the very same discipline that has resulted in some of local fashion’s most defining red carpet looks has trickled down into his inaugural Eid collection, juxtaposing the familiar restraint of heritage with modern, sculpted fluidity in silhouette. The result is a collection constructed in denim and chambray, sporting bold, sampin-inspired wraps and baju Melayu shirts with raw hemlines, keeping well within the range of his most recognisable signatures.
11 /15
View this post on Instagram
If you know whimsigirl, then chances are you have probably encountered (or have even worn) some of their most recognisable silhouettes that embody a practical sense of grace for the everyday. But festive occasions aren’t for everyday grace; rather, some measure of pomp serves as the ideal accessory come Raya. This has been expertly depicted by the label’s AURA Eid collection this year in three drops. Ribbed pleats and floral motifs expressed in prints or embroidery are all expertly combined with loose drapes for a reserved sense of fashionable flair. Act quick though; pieces have been selling out in rapid succession.
12 /15
View this post on Instagram
We’ve spoken about high glamour, regal opulence, and of course, austere minimalism. But what about a little Gothic horror? Right out of left field, as he is always known to do, creative director Kel Wen of BEHATI has derived equal measures of dark and seductive beauty as well as clean purity inherent to Nusantara lore for his QABA and SUCI collection. Comprised of 60 looks, batik and tenun motifs borrowed heavily from Indonesia feature heavily on corseted baju kebaya janggan designs, pareo skirts, and baju Melayu suits.
