Healthy hair begins with the scalp, a principle that is increasingly shaping the way consumers approach hair care as brands introduce products formulated with ingredients more commonly associated with skincare.
The trend, often referred to as the “skinification” of hair care, focuses on maintaining a healthy scalp through science-backed formulations designed to support stronger, shinier and more resilient hair. Ingredients such as peptides, ceramides and salicylic acid, once found primarily in skincare products, are now being incorporated into shampoos, treatments and scalp care products.
According to Watsons, consumers are also seeking products that address specific concerns such as dandruff, hair fall, dryness, frizz and damage caused by frequent heat styling. The retailer said the growing emphasis on scalp health has broadened the range of products available for different hair care needs.
Among the products recognized by customers is Selsun Blue, which was named Shampoo Brand of the Year at the Watsons Health, Wellness, and Beauty Awards in 2025 and 2026. Other ingredient-focused brands available at Watsons include Head & Shoulders Clinical for scalp care, L’Oréal Elseve Anti-Hairfall Resist, Hair System by Watsons, Naturals by Watsons, Luxe Organix and Khaokho Talaypu.
Japanese hair care has also gained attention for its emphasis on scalp nourishment rather than cleansing alone. The approach focuses on maintaining balance while helping strengthen hair from the roots and reducing damage.
Brands following this philosophy include Tsubaki, which features camellia oil-based formulations, Fino, known for its hair mask, and Ma Cherie, recognized for products designed to enhance shine and manageability.
Hair protection has also become a growing category as consumers look for products that help reduce moisture loss and shield hair from environmental stressors and heat damage. Products in this segment include Dove’s UV Spray and Peptide Range, Sunsilk Mist for lightweight styling and Vitress for managing frizz and adding shine.
Watsons said it also continues to introduce new hair care products, including exclusive brands such as Naturals by Watsons, L’Oréal Elseve, Hairfix and Luxe Organix. Among these is Luxe Organix’s hair scrub, which has gained attention among consumers looking to incorporate scalp exfoliation into their hair care routine.
The retailer will showcase these products during the “Watsons Untangled Hair Mall Activation” at SM Megamall, where visitors can explore hair and scalp care solutions based on their individual needs.
Hair care products featured at the event are also available at Watsons stores nationwide and through the Watsons app.
