This holiday season, celebrate the safe way with Heineken and Grab
As the festive season approaches, Heineken Malaysia is encouraging everyone to celebrate responsibly and prioritize safety. To make holiday gatherings safer, the brand is giving away over RM10,000 worth of Grab ride vouchers, encouraging partygoers to opt for alternative transportation. 
Celebrate Responsibly
From 20 December 2024 to 5 January 2025, consumers can use the promo code ‘ENJOYRESPONSIBLY” to redeem two RM10 Grab ride vouchers every Friday, Saturday, and Sunday (while stocks last). It’s a simple but effective way to keep safety at the forefront during this joyful season.
Moreover, Martijn van Keulen, Managing Director of Heineken Malaysia, emphasized the company’s long-standing commitment to promoting responsible drinking. “We’ve invested over RM9 million since 2010 in media campaigns advocating for responsible consumption,” he shared. 
Safety Continued
Heineken Malaysia’s ongoing collaborations, such as with Grab, and the introduction of Heineken 0.0 in 2019, aim to make responsible choices accessible and easy for consumers. The brand has also used its presence in Formula 1 to spread its moderation message.
On top of that, this year’s ‘When You Drive, Never Drink’ campaign featured Max Verstappen, while the ‘Player 0.0’ initiative engaged over 1,500 participants in Malaysia through a mobile racing competition that highlighted the importance of sober driving.
Traveling In Style
For those celebrating, Heineken Malaysia offers these festive tips to ensure a safe and enjoyable season such as LOW, Let Togetherness Glow. Alternate between alcoholic drinks and water or lighter options. Keep the festive spirit alive while staying balanced and refreshed.
Up next is SLOW, For a Festive Flow: Sip responsibly, savor each drink, and stay hydrated. Pair your beverages with food to enhance the celebration. Lastly, we have NO, Sometimes It’s Just Plain No, not every toast needs alcohol. Consider mocktails, sparkling water, or Heineken 0.0 for a festive yet responsible choice.
Heineken Malaysia invites everyone to embrace true togetherness this holiday season by making responsible choices. Use the promo code ‘ENJOYRESPONSIBLY’ for your Grab ride vouchers and ensure a safe journey to and from your celebrations. Terms and conditions apply.
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