Hock Kee Kopitiam, a homegrown Malaysian brand celebrating the spirit of Muhibbah, has partnered with Grand Millennium Kuala Lumpur to showcase Malaysia’s rich food heritage.
Located in Bukit Bintang, the five-star hotel received the Tripadvisor Travellers’ Choice Award 2025. Under the partnership’s first phase, hotel guests can enjoy a 10% dining privilege at all Hock Kee Kopitiam outlets.
Expanding the Malaysian Dining Experience
Beyond the initial dining offer, both brands are exploring opportunities to introduce jointly curated hotel packages and Hock Kee favourites into the hotel’s dining experience.
Potential initiatives include featuring Hock Kee’s signature laksa, cross-brand promotions, joint marketing campaigns and tourism-related activities. These initiatives will be introduced progressively as the partnership develops.
With both brands located in Bukit Bintang, the collaboration aims to connect international visitors with authentic Malaysian flavours and kopitiam culture.
As Visit Malaysia 2026–2027 continues, the partnership seeks to enrich visitors’ experiences beyond accommodation and sightseeing. It highlights food as a gateway to discovering Malaysia’s culture, heritage and people.
YBrs. Mohd Akbal Setia, Deputy Director General (Promotions) and Head of the Visit Malaysia 2026–2027 Secretariat at Tourism Malaysia, said:
“Malaysia welcomed 28.8 million international visitors from January to August 2026, reflecting continued interest in our country as a travel destination.
“As we build on this momentum through Visit Malaysia 2026–2027, our focus is not only on attracting more visitors, but also on encouraging them to experience what makes Malaysia unique.
“Food is an important part of that experience, and our kopitiam culture reflects the diversity, warmth and togetherness of Malaysian society.
“We welcome collaborations such as this between Hock Kee Kopitiam and Grand Millennium Kuala Lumpur, which help bring our local culinary heritage closer to international visitors.”
Bringing Malaysian Kopitiam Culture to More Travellers
Mr. Nick Ng, Founder of Hock Kee Kopitiam, said the partnership would make Malaysian flavours and kopitiam culture more accessible to visitors.
“As a Strategic Partner of Visit Malaysia 2026–2027, we are committed to making Malaysian flavours and kopitiam culture more accessible to visitors.
“This partnership allows us to bring the Hock Kee experience beyond our own outlets and into more touchpoints along a traveller’s journey.
“We hope to work with Grand Millennium to make Malaysian food part of how visitors experience and remember Malaysia.”
Mr. Jim Khoo, General Manager of Grand Millennium Kuala Lumpur, said the partnership would connect hotel guests with Kuala Lumpur’s vibrant culture, flavours and stories.
“Being in the heart of Bukit Bintang allows us to connect our local and international guests with the city’s vibrant culture, flavours and stories.
“Through this partnership, we aim to create a more meaningful guest experience that extends beyond our hotel, while promoting Malaysia’s rich heritage and celebrating the traditions that define our local culture.
“Ultimately, we want our guests to take home not just memories of their stay, but also a deeper appreciation of Kuala Lumpur and the people, culture and flavours that make Malaysia unique.
“As we move towards Visit Malaysia 2026–2027, we look forward to exploring more opportunities for both brands to showcase Malaysia’s rich heritage and position the country as a welcoming and memorable destination.”
Strengthening Malaysia’s Tourism Appeal Through Food
The partnership marks the beginning of a longer-term collaboration between Hock Kee Kopitiam and Grand Millennium Kuala Lumpur.
By combining their strengths in dining and hospitality, both brands aim to introduce more travellers to Malaysia’s culinary heritage ahead of Visit Malaysia 2026–2027.
Further collaborations and guest offerings will be introduced progressively as the partnership develops.
For more information and updates, follow Hock Kee Kopitiam and Grand Millennium Kuala Lumpur on their respective official digital platforms.
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