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Pro-Net Reaches 40,000 Deliveries Milestone
The Malaysian electric vehicle (EV) market has officially crossed a major threshold. PRO-NET (Proton New Energy Technology Sdn Bhd), the new-energy subsidiary of national carmaker PROTON, has delivered its 40,000th vehicle under its dedicated Proton e.MAS sub-brand.
Achieved in under two years since the rollout of the e.MAS brand, this milestone solidifies PRO-NET’s position as a dominant force driving Southeast Asia’s transition to sustainable mobility. From a standing start, the brand has outperformed established regional and global rivals by blending affordable engineering, localised software integration, and aggressive ecosystem development.
The Road to 40,000 Units: Key Growth Drivers
PRO-NET’s rapid sales velocity highlights a shifting dynamic in ASEAN’s automotive sector where localised value propositions are defeating premium legacy pricing. Several core pillars contributed to this milestone.
The cornerstone of PRO-NET’s surge began with the Proton e.MAS 7, built on the Global Intelligent New Energy Architecture (GEA) platform. The model swiftly captured top spot as Malaysia’s best-selling single EV model, driving thousands of early adopters into the new-energy fold.
Momentum doubled down with the rollout of mass-market offerings such as the Proton e.MAS 5 city hatchback which recorded over 5,000 deliveries within its first two months alone and plug-in hybrid (PHEV) variants engineered for long-distance driving. By addressing both entry-level urban commuters and range-anxious interstate travellers, PRO-NET successfully converted mainstream buyers into new-energy vehicle (NEV) owners.
Transitioning early from Completely Built-Up (CBU) imports to local assembly (CKD) at PROTON’s dedicated EV plant in Tanjung Malim ensured shorter delivery lead times and price stability. Supported by a 98.8% local parts availability rate and an expanding network of specialized service centers, buyer confidence was anchored in strong aftersales support.
Celebrating The 40,000th Unit: Appreciation For Owners
To mark the milestone, PRO-NET rolled out nationwide owner perks, ecosystem updates, and lifestyle rewards across its service network:
40% Charging Discounts: Strategic charging rate discounts provided across four days via the integrated Proton e.MAS app.
CPO Pricing Parity: Direct integration with major Charge Point Operators (CPOs) including ChargEV, JomCharge, and DC Handal allowing e.MAS owners to access roaming charging points with zero markup.
Aftersales & Maintenance Rewards: 10% off service and maintenance packages alongside trade-in incentives via CARSOME partnerships.
Drive-to-Earn Rewards (PassGo): The integration of the PassGo rewards program into the e.MAS mobile app, enabling drivers to earn redeemable loyalty points for every kilometre driven.
Solving The Infrastructure Equation: The Proton e.MAS App
A core driver of PRO-NET’s high adoption rate is its focus on solving charging anxiety. Rather than relying solely on third-party mobile apps, the company partnered with ACO Tech to create a unified digital ecosystem.
Through the Proton e.MAS app, owners can locate, reserve, and pay for chargers across multiple CPO networks seamlessly within a single interface. Furthermore, PRO-NET’s co-deployment of branded fast-charging stations across Peninsular and East Malaysia has ensured that charging infrastructure expands parallel to vehicle sales.
What The 40,000 Milestone Means For Our EV Market
Crossing 40,000 deliveries positions PRO-NET as a formidable regional player. As automotive supply chains shift toward electrification, PRO-NET’s trajectory offers strategic takeaways for the broader automotive sector.
