- UK shoppers are forecast to spend almost £14 billion this Black Friday weekend, with an average spend of £299 per person, an £83 increase from last year.
- Despite overall Christmas spending cuts, a third of consumers intend to spend more this Black Friday, with only 14 per cent planning to reduce their outlay.
- Amazon remains the primary shopping destination, though Chinese marketplaces such as Temu, Shein, and TikTok Shop are seeing increased interest.
- Buy now, pay later options are expected to be less popular this year, with only 17 per cent of shoppers planning to use them for general purchases.
- Consumer groups like Citizens Advice and Which? are urging shoppers to exercise extreme caution against cyber scams, fake deals, and suspicious websites during the sales event.
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