For Spring Summer 2026, GUESS did not just unveil an all-new campaign. In fact, the American fashion house also introduced its newest Global Ambassador — and it’s none other than Hyunjin of Stray Kids in his debut for the brand, of course. The South Korean star, known for his charisma and charm on and off the stage, brings his enigmatic presence to the table, which merges beautifully with the adventurous spirit of GUESS.
For the uninitiated, Seoul-born Hyunjin is part of eight-member K-Pop group Stray Kids. The JYP Entertainment-managed boy band is renowned for its wide array of hits including ‘God’s Menu’, ‘Back Door’, ‘Thunderous’, ‘Maniac’ and ‘S-Class’. Hyunjin himself has been associated with numerous brands since his debut such as Cartier, Dior and Versace.
In GUESS’ Spring Summer 2026 campaign, Hyunjin sports pieces from the brand ranging from ringer tees and hoodies to shirts and wide-leg trousers. Co-Founder and Chief Creative Officer of Guess?, Inc, Paul Marciano, said: “Hyunjin embodies the energy and free-spirited attitude of today’s generation. This campaign brings a fresh sensibility to GUESS’s denim heritage and marks the beginning of new momentum as we enter the brand’s next chapter”.
Hyunjin was first announced as the new Global Ambassador for GUESS in March 2026, with Marciano expressing: “His sense of style, confidence and global influence make Hyunjin an amazing addition to the GUESS Family”. In addition to GUESS, Hyunjin — who recently released solo track ‘LOVER’ — has also been appointed ambassador for GUESS JEANS.
Here in Malaysia, GUESS’ array of designs can be found at GUESS stores throughout the country. They include locations in the Klang Valley such as Pavilion Kuala Lumpur, Suria KLCC, Mid Valley Megamall, 1 Utama Shopping Centre and Sunway Pyramid as well as Gurney Plaza in Penang and The Mall, Mid Valley Southkey in Johor.
(All photos by GUESS)
Note : The information in this article is accurate as of the date of publication.