I’m a consumer expert tracking the best deals in the January sales

Whether you saw in the new year by toasting with a glass of champagne or had a cosy one on the couch watching Jules Holland, it’s now time to peruse the best deals in the January sales. And as The Independent’s consumer expert, I’m on hand to help you find a good deal.

From Amazon, John Lewis and Currys to M&S, Boots and Selfridges, all the biggest retailers get involved with the post-new year’s reductions. Whether you’re after Apple AirPods, Elemis skincare or a new jumper to cosy up in, plenty of the discounts rival Black Friday.

And, for those hoping to kick off 2026 with fitness fervour or a house to rival Martha Stewart, fear not, as the IndyBest team of shopping experts and I are on hand with a curated guide to the best deals in the January sales. Keep scrolling for everything from air fryers to Oura rings.

Best deals in the January sales 2026

• Apple AirPods Pro 3: Was £219, now £199, Amazon.co.uk
• Duux bora smart 30l: Was £299.99, now £199.99, Amazon.co.uk
• Dyson airwrap i.d. hair styler, ceramic patina/topaz: Was £479.99, now £329.99, Very.co.uk

Apple AirPods Pro 3: Was £219, now £199, Amazon.co.uk

In tech critic David Phelan’s AirPods Pro 3 review, he was impressed with their active noise cancelling, which is a notable improvement on previous models. The battery life has also jumped up to eight hours with ANC, compared with the six hours you’d get with the AirPods Pro 2. Right now, there’s £20 off the buds at Amazon, as well as other retailers, including John Lewis and AO.

Elemis pro-collagen cleansing balm: Was £52, now £44.20, Boots.com

Elemis’s skincare staple landed a spot in beauty expert Louise Whitbread’s review of the best cleansing balms. After she’d removed the product from her face, Louise noted her skin “felt soft and smooth, with a subtle glow that you often find after having a facial. From start to finish, the experience is a luxurious treat”.

Shark flexstyle: Was £299.99, now £229.99, Boots.com

The allure of Shark’s flexstyle is largely that it uses air, instead of heat, to curl, straighten, volumise and smooth your hair, so that it doesn’t cause heat damage. Less expensive than its rival, the Dyson airwrap, the flexstyle style still doesn't come cheap, making this discount worth your while. In her review of the Shark flexstyle, senior shopping writer Daisy Lester said that it created defined curls, while the hair dryer function was “more effective than your average hair dryer”.

Simba hybrid pillow: Was £109, now £87, Amazon.co.uk

The best pillow in our review currently has 20 per cent off, bringing the price down to £87. Sleep tester Caroline Preece loved that it adapted well whether you sleep on your side, back or even front, and appreciated its temperature-regulating technology. In her review, she said: “I found that I flipped it less on warm nights, and it stayed a comfortable temperature whether put in a cotton case or used as is. The quality is also thoughtful, with smooth fabric on one side and cool tech on the other.”

Ninja crispi air fryer: Was £149.99, now £99, Amazon.co.uk

If you’re not sure which model of air fryer to buy from Ninja, there’s a strong case to be made for the crispi, which “might just be the brand’s best value air fryer yet”, according to senior tech critic Alex Lee’s review of the crispi. Now, it’s even more of a steal, with 34 per cent off. Alex said it cooked his food “fast, well and with a delightful crisp, while the glass bowl, which allowed him to watch your food cook, was a “game-changer”.

Amazon Fire TV stick 4K max: Was £69.99, now £39.99, Amazon.co.uk

Amazon’s top-of-the-line streaming stick is currently cheaper than the regular Fire TV stick at £39.99 – that’s a £30 saving on its usual price. The quickest and easiest way to access streaming apps and smart features on an older television, the 4K dongle plugs into a spare HDMI port to give you instant access to services like Netflix, Disney+ and Prime Video. The max edition features more storage, faster loading speeds and an ambient screensaver mode.

Eufy X10 Pro Omni robot vacuum cleaner: Was £799, now £498.99, Amazon.co.uk

If all the Twixmas cleaning has you at the end of your tether, it might be time to invest in a device that will do it for you. The Eufy X10 pro omni is a top-rated robot vacuum for one simple reason: it delivers a truly hands-off cleaning experience without cutting corners on performance. The powerful suction handles dust and pet hair with ease, while the dual spinning mop pads don’t just wipe the floor, they actively scrub it to attack dry stains. As our senior tech critic, Alex Lee, noted in their Eufy X10 Pro Omni review, “It doesn’t just swish a mop pad around on the floor, it actually scrubs the floorboards, helping get rid of dried coffee stains.”

Duux bora smart 30l: Was £299.99, now £199.99, Amazon.co.uk

The January sales are your opportunity to save money on expensive appliances. The top pick in home appliance writer Joanne Lewsley’s review of the best dehumidifiers, the Duux bora smart has 33 per cent off. “The Duux app is intuitive, responsive, and packed with helpful features”, Joanne noted. The app displays “real-time air quality readings” and allows you to “control everything from fan speed to humidity settings” remotely.

Oral-B iO2: Was £100, now £45, Amazon.co.uk

The top pick in tech critic Steve Hogarty’s review of the best electric toothbrushes is better than half price. Despite being affordable, even without this discount, Steve confirms that this brush delivers a powerful clean as it features the brand’s oscillating brush head technology. He notes that it also has “a pressure sensor to help you avoid brushing too hard, three brushing intensities, a 30-second pace timer, and a battery that lasts weeks between charges.”

Simba hybrid luxe mattress, double: Was £1,699, now £1,189.30, Simbasleep.com

Looking to upgrade your sleep set-up in 2026? In her guide to the best mattresses of 2025, our resident sleep expert, Sarah Jones, chose Simba’s hybrid luxe as her top pick. She said it improved her sleep significantly, kept her cool during the summer months and warm in winter. Sarah wrote in her review: “I found that it offered support for my joints and helped me lie straight. It also offers the ideal balance between a firm and medium sleeping base.” It may be pricey, but with a discount of £425, now could be the perfect time to try it for yourself.

Slumberdown comfy hugs heated throw: Was £60, now £41.32, Amazon.co.uk

With the temperatures plummeting for the first time in 2026, there’s never been a better time to invest in something that’ll keep you warm and cosy. Enter Slumberdown’s comfy hugs heated throw, which landed a spot in our review of the best electric blankets. Our tester noted that it’s the “teddy‑soft throw you’ll keep reaching for on frosty evenings”. It warms up quickly and evenly, and is “the softest possible blanket”.

Dyson airwrap i.d. hair styler, ceramic patina/topaz: Was £479.99, now £329.99, Very.co.uk

Black Friday discounts on the airwrap i.d. model continued into the Boxing Day sales and are sticking around in January. The covetable Dyson buy has been reduced by £50 at a bunch of retailers, including Argos. Beauty writer Elena Chabo put the hair tool to the test for her Dyson airwrap i.d. review. Elena said the device will “set you up for almost every styling need, halve your styling time and minimise damage to hair”. Beauty editor Laura Capon was equally impressed with the hair tool, so much so, it took the top spot in her review of the best hot brushes. It’s “the tool I have continued to reach for on repeat”, she noted in her review. “It may be pricey, but if you’re happy to splurge, I don’t think you’ll be disappointed by the results it will give you.” Promising good hair in 2026, snap it up while stocks last.

Oura ring 4: Was £349, now £249, Boots.com

The gold standard for wearables in the wellness space, Oura rings are rarely on offer – so this generous saving of £100 at Boots is worth shouting about (and it matches the Black Friday discount). In his review of the Oura ring 4, senior tech critic Alex Lee said the main benefit, compared with buying the gen 3 version, is the "improved durability, comfort and accuracy”. Alex added: “This isn’t a generational upgrade over the Oura ring 3, merely strengthening its position as the best smart ring out there for sleep tracking and recovery.”

Dyson airwrap origin multi-styler, copper nickel: Was £399.99, now £299.99, Boots.com

The Dyson airwrap is a beloved hair tool, and with this discount, the origin has become the most accessible in the range. In her review of the Dyson airwrap, beauty editor Lucy Partington welcomed the inclusion of the round brush, praising how it helped create a “blowdry-esque finish”. Though it’s lacking some of the features found on newer models like the i.d., it’s still a great addition to your beauty routine, especially at this price.

PlayStation portal: Was £199.99, now £179, Amazon.co.uk

PlayStation portal discounts are rare, so if you’ve been wanting one, now may be a good time to buy. Thanks to cloud streaming, you can play this handheld console wherever you go, provided you have a strong enough internet connection.

Garmin forerunner 955, solar, black: Was £519.99, now £419.99, Boots.com

Everyone and their neighbour will be jumping aboard the fitness hype in the new year, and this £100 discount on one of Garmin's smartwatch best-sellers is a perfect excuse to join them. While this model includes a handy solar charging feature – which extends the 955's battery life by an extra 49 hours – fitness expert Harry Bullmore described the watch in its basic iteration as the best Garmin device for cycling. In his review of Garmin watches, he wrote of the 955: "Once I strapped it to my wrist and wore it for just 24 hours, I was granted access to a whole host of numbers about recovery, health, training readiness, optimal training zones, stress levels and more."

Why you can trust IndyBest’s January sales coverage

Here at IndyBest, our shopping experts track the price of popular products year-round and have covered the January sales and other major shopping events for years, so we know how to spot a good deal from a bad one.

On top of knowing our way around a sale, we are experts in our fields. We’ve spent countless hours testing and reviewing everything from air fryers to TVs. In our January sales guides, we only recommend deals on products we’ve tried and tested or that hail from brands we trust. That means we bring you genuine savings on products we think you’ll love as much as we do.

For more ways to save, join our money-saving Whatsapp channel

Best deals ahead of the January Sales

• When do the January sales start?
• John Lewis is offering up to 50% off
• Our best wireless earbuds are on sale
• Does Amazon have a January sale?

M&S x Bella Freud offers

The iconic designer’s new 34-strong line with M&S is infused with her signature style – think wordplay knitwear and androgynous silhouettes with a feminine flair. New for 2025, there’s also childrenswear and even a dog’s jumper.

M&S x Bella Freud pure wool belted double breasted coat: Was £300, now £150, Marksandspencer.com

Your search for the perfect winter coat is officially over – and it comes from M&S. The timeless design is part of the ongoing partnership with British designer Bella Freud. Made from wool for extra warmth, it’s cut into a smart double-breasted silhouette. The longline, tailored design is fully lined. Locking in warmth while adding fashionable detailing, it features a belted waist with a metal buckle, wide peak lapels and side pockets. Thanks to the black shade, it will slot easily into your existing wardrobe. And now it’s half price – this might be the best January sale deal at M&S.

Buy now

Best deals in Currys January sales 2026

If you’re looking to upgrade your tech, the Currys January sale is one of the best places to start. Whether you’re holding out for a deal on a new kitchen appliance, eyeing up a big-ticket beauty electrical or weighing up which vacuum cleaner or dehumidifier to buy, the start of the year is one of the best times to save serious money.

From fridges to laptops to hair dryers and fitness tech, there are deals aplenty, and in this guide, our consumer experts are rounding up the best offers available right now.

Currys January sales 2026: Best deals and offers, picked by an expert

Best Elemis cleansing balm deals

Melting away makeup and nourishing skin at the end of a long day, the original Elemis cleansing balm is loved by the likes of Victoria Beckham and Kate Hudson. But the premium formula doesn’t come cheap – that’s why it's among the bestselling products each sale period.

Elemis pro-collagen cleansing balm: Was £52, now £44.60, Johnlewis.com

The formula impressed beauty expert Louise Whitbread, who wrote in her review that “it doesn’t irritate sensitive skin, smells amazing and is a swift and efficacious way to remove make-up.” You can currently save nearly 20 per cent in one of John Lewis’ special offers. Run, don’t walk.

Buy now

Shark's Dyson airwrap alternative is on sale

Dyson’s airwrap changed the game when it launched, thanks to its multi function ability. Plenty of brands have debuted similar hair tools in the years since – and Shark’s flex style is my favourite affordable alternative. It’s now even cheaper.

Shark flexstyle 5-in-1 hot air styler and hair dryer: Was £299.99, now £219.99, Argos.co.uk

Streamlining your haircare routine, Shark’s flexstyle multi-tool boasts diffuser, hair dryer, hair curler, hot brush and hair straightener features, all in one compact device. In my review of the Shark flexstyle, I described it as perhaps the best airwrap dupe you can buy – and it’s now more than £100 cheaper than Dyson’s luxury tool, thanks to Argos.

Buy now

Oura ring 4 has dropped to its lowest ever price

A luxury name in the wellness space, I’ve spotted a rare deal on the Oura ring 4. With a £100 saving, it’s the perfect time to invest.

Oura ring 4: Was £349, now £249, Amazon.co.uk

In his review of the Oura ring 4, senior tech critic Alex Lee said the main benefit, compared with buying the gen 3 version, is the "improved durability, comfort and accuracy”. Alex added: “This isn’t a generational upgrade over the Oura ring 3, merely strengthening its position as the best smart ring out there for sleep tracking and recovery.”

Buy now

Oura ring 4 has dropped to its lowest price in the January sales

Best Ninja air fryer deals in the January sales

Ninja is arguably the gold standard when it comes to air fryers, and in our guide to its wide range of models, the foodi max was named the best Ninja air fryer overall – and it’s currently reduced by 30 per cent at Very, which is the same price it was during Black Friday.

If you’re looking for a more compact model, or indeed a double-stack design, our shopping team is rounding up the best Ninja air fryer deals available in the January sales.

I’ve found the best Ninja air fryer deals in the January sales

A a tech critics guide to the best PS5 deals in the January sales

New year, new console? The January sales have arrived, and there are PS5 deals to be found on Sony’s entire console line-up if you’re looking to upgrade from your dusty old PS4 without paying full price. You can currently find discounts on the PlayStation 5 Slim – both the digital edition and disc edition – as well as the PS5 Pro, with several retailers also offering bundle deals with extra games or extra controllers and accessories.

The PlayStation Store is also running a new year sale on major AAA titles as part of its January promotions, so you can get cheap games as well as discounted hardware. Our senior tech critic Alex is rounding up the best PlayStation offers you can shop right now in the January sales.

As a tech critic, I’ve handpicked the best PS5 deals in the January sales

Get more than £170 off this beauty editor-approved IPL machine

Philips lumea 9900: Was £599.99, now £419.99, Amazon.co.uk

In beauty editor Lucy Partington’s review of the best IPL machines, she praised the lumea 9900 for being “sleek, comfortable to hold and easy to manoeuvre around different areas of the body”. Its standout feature was the ‘smartskin’ sensor, which automatically adjusts the intensity of the light based on your skin tone and means that “you should get a safe and effective treatment every time”, Lucy explained. Right now, you can get it with 30 per cent off.

Buy now

Hoover up this deal on our best cordless vacuum cleaner

Tired of running your vacuum cleaner over the same spot, only to find debris still stubbornly clinging to your carpet? It’s time to buy a new model. If it’s a cordless vacuum you’re after, the Henry quick Pro passed our tests with flying colours – and you can get it with £150 off.

Henry quick pro: Was £399, now £249, Currys.co.uk

In her review of the best cordless vacuum cleaners, home appliance tester Joanne Lewsley said the Henry quick pro was “ideal for daily use”, and praised the bumper pack of tools it comes with, including a mini motorised head that “makes quick work of stairs, sofas and car seats. She also liked the LED lights for “spotting crumbs under furniture” and the swivel steering which made the vacuum “surprisingly nimble”.

Buy now

Apple doesn’t do sales, so the best Airpod deals need to be scoped out at third party retailers like Amazon, Very and Currys. Here’s a decent saving on the Airpods Pro 2, which tech critic David Phelan hailed for its impressive noise cancelling and for having a better battery life than the first-generation Pro earbuds. While 15 per cent off may seem like a small saving, markdowns on Apple are rare, so they’re well worth taking advantage if you get the chance.

Apple AirPods Pro 2: Was £199, now £169, Amazon.co.uk

With touch controls and up to six hours of battery life while using the noise-cancellation feature, the Airpods Pro 2 are currently reduced by £30. In his review of the Apple AirPods Pro 2, David said: “Noise-cancelling was good enough to reduce continuous sounds such as engine noise on a train,” adding that “adaptive transparency worked well” too, for those moments when you want to hear what's going on around you, without turning off your tunes.

Buy now

The best PS5 deals ahead of the January sales

If Santa didn't bring you that PS5 console or game you’ve had your eye on, all is not lost. Our resident tech expert and gamer Alex Lee has scoped out the best PS5 deals available now, from the PS5 Slim and PS5 Pro, to bundles with EA Sports FC 26 and controllers thrown into the mix.

PS5 Pro: Was £689, now £579, Currys.co.uk

The upgraded version of the original PS5 launched in 2024 and gave Sony’s console a massive spec bump, including double the internal storage and even more rendering power. In his review of the PS5 Pro, Alex said: “Featuring 8K graphics, more internal memory, improved ray tracing and upscaling, the PS5 Pro is the best console out right now, blowing the Xbox Series X out of the water.” Now, you can save £110 on the console at Currys.

Buy now

As a tech critic, I’ve handpicked the best PS5 deals ahead of the January sales

The iPhone Air is on sale

Dubbed ‘the most beautiful phone yet’ by tech critic David Phelan, the iPhone Air has £150 off, thanks to this deal at John Lewis (which is also available at other retailers including Very, Amazon and Currys).

iPhone Air: Was £999, now £849, Johnlewis.com

In his review of the iPhone Air, David noted that, despite it being thin, it feels durable and strong. The display is great, with Apple’s “excellent colour fidelity and detailed imagery”, while the battery is good enough to last a full day, thanks to the new energy-efficient modem. It’s not as powerful as the Pro models, but “fast and powerful” enough to make the phone “very effective”. If you’ve been put off by the price, here’s an opportunity to get it for less.

Buy now

Save up to £500 on your holiday in Tui’s sale

Looking to shift the end-of-year slump by booking your next holiday? Whether it’s a couples getaway in Greece or a family holiday in Spain, there are hundreds of pounds to be saved when you book in the Tui sale. To redeem a 10 per cent (up to £500) discount, just remember to apply the discount code ‘SALE’. Below, you’ll find more of Tui’s offers and deals.

How you can save up to £300 on Tui holidays with this discount code

Looking for an electric toothbrush deal?

Treat your pearly whites to this tech-critic-approved brush, which is now 30 per cent off.

Suri electric toothbrush: Was £75, now £52.50, Amazon.co.uk

Suri’s toothbrush, made from plant-based and recyclable materials (as opposed to plastic), was named the best for sustainability by tech critic Steve Hogarty. In his review of the best electric toothbrushes, he noted its “unfussy” one button operation, and said that the brush “cleans thoroughly” and is “quieter than most brushes”.

Buy now

Our best wireless earbuds are on sale

Now £40 cheaper, at Currys and several other retailers, Sony’s WF-1000XM5 wireless earbuds received high praise in our tech critic’s review of the best wireless earbuds.

Sony WF-1000XM5 wireless earbuds: Was £219, now £179, Currys.co.uk

Tech critic David Phelan said: “What really stands out is the sound quality, with a level of deft clarity and forensic detail that makes every part of the music soar, from vocals to mid-range and bass.” He also noted the sensor that “knows when you are talking, and can pause the audio as a result”, and the touch controls which “mean it’s easy to change volume, noise cancellation and more with simple gestures and touches.”

Buy now

Does Amazon have a January sale?

Whether you're looking to save on beauty, tech, home appliances or something else, Amazon is a reliable port of call year-round. It’s not shouting about its January offers, but you're sure to find discounts aplenty – now, and in the new year. But, as always, we'd recommend using the price tracker Camelcamelcamel to find out how much Amazon usually sells a product for so that you can decide whether the offer you’re interested in is as good as it seems.

Amazon’s January sale 2026: Best deals and what to expect

John Lewis is offering up to 50% off

This is the perfect opportunity to refresh your wardrobe or beauty collection for 2026, with the retailer running deals on the likes of Barbour, Laneige, Mint Velvet and Chanel. Our senior shopping writer, Daisy, has been rounding up her top picks, including a massive saving on a Clinique gift set that’s worth £176 but will set you back just £76.

John Lewis is offering up to 50% off in its January sale

When do January sales start?

Officially the January sales start on 1 of January – at midnight tonight – but there is still lots of deals to shop right now, with many Boxing Day sale deals running through to the new year.

Good morning, shoppers!

And Happy New Year's Eve. If you're looking for the best discounts in the end of year sales then you have come to the right place. The Boxing Day sales will, at midnight, be morphing into the January sales, but there are already plenty of deals to shop. Here, I’m bringing you the best deals that I can find. So, without further ado, let’s go shopping.