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iCAUR Malaysia has accelerated its physical retail and aftersales expansion across the country, officially opening six new Sales, Service, and Spare Parts (3S) and 4S outlets across the Central Region, Johor, and Sarawak.
The milestone pushes the Chery-SmartMi Tech joint electric vehicle marque’s nationwide footprint to 28 sales points, bringing its distinctive lineup of boxy, retro-styled electric SUVs—including the locally assembled iCAUR 03 and V23—and certified maintenance infrastructure closer to urban and regional buyers.
Six New Outlets Across Three Key Corridors
The expansion targets high-growth suburban pockets in the Klang Valley alongside key regional hubs in southern Peninsular Malaysia and East Malaysia. Notably, the iCAUR Rawang outlet operates as a full-fledged 4S facility, incorporating dedicated Body & Paint (B&P) repair bays alongside routine servicing:
| Outlet | Dealer Partner | Region | Facility Scope |
| iCAUR KL North | Moda Garage Sdn Bhd | Central | 3S Centre |
| iCAUR Setia Alam | CHT Motozoom Sdn Bhd | Central | 3S Centre |
| iCAUR Rawang | Autoraya Utara Sdn Bhd | Central | 4S Centre (with Body & Paint) |
| iCAUR Kluang | MHG Garage Sdn Bhd | Southern (Johor) | 3S Centre |
| iCAUR Miri | MP Advanced Automotive Sdn Bhd | Sarawak | 3S Centre |
| iCAUR Kuching | Ghee Hwa Motorpol Sdn Bhd | Sarawak | 3S Centre |
More Than Showrooms: Bringing ‘Born to Play’ to Life
Departing from sterile, traditional automotive showrooms, the new facilities are designed around iCAUR’s youthful “Born to Play” brand identity.
Each location integrates lifestyle-centric zones tailored to showcase the off-road and recreational customization potential of its electric SUVs:
- Customisation & Wrapping Bays: Dedicated spaces showcasing custom exterior wraps, off-road body kits, and modular accessory upgrades.
- Outdoor & Camping Displays: Curated overland and camping-inspired vehicle setups highlighting vehicle-to-load (V2L) power utility and adventure gear.
- Interactive Customer Lounges: Equipped with gaming consoles and refreshment bars for owners waiting during scheduled maintenance.
Nationwide Test-Drive Campaign with RM11,000 in Shopping Prizes
To celebrate the network milestone, iCAUR Malaysia is running a nationwide test-drive campaign through 30 November 2026. Motorists who visit any authorized iCAUR showroom and complete a test drive stand a chance to win shopping spree prizes totaling up to RM11,000.
Additionally, a special showroom open-house weekend will be held on 14 and 15 November 2026, featuring extended test-drive sessions and hospitality across participating outlets nationwide. Full showroom addresses and operating hours are available via https://www.icaur.com.my.
The post iCAUR Malaysia Opens Six New 3S and 4S Centres: Nationwide Footprint Grows to 28 Sales Points Across Peninsular and East Malaysia first appeared on DSF.my.
