Jack Osbourne has defended his family’s plans to create an artificial intelligence-powered avatar of Ozzy Osbourne.
Earlier this year, the media personality and his mother, Sharon Osbourne, unveiled plans for a digital version of the beloved Black Sabbath singer, who died aged 76 last July.
They said they are working with Hyperreal and Proto Hologram to create an avatar of Ozzy that will “answer in his own voice,” and will “talk back” when spoken to.
Speaking to Jamie Laing on a Great Company podcast episode released on Wednesday (21 October), the media personality, 40, said: “By creating this digital fingerprint, you ultimately will own the digital IP and image of that person... It's no different than saying, ‘I wanna own images of my father. I wanna own his intellectual property.’”
