JAIDE's Minty-Fresh Jordan Sneaker Is a Feeling

A little over a year ago, JAIDE opened its doors in Charlotte, North Carolina. Fast forward to today, it's about to drop its first Jordan sneaker collaboration. And it's good.

The women's retail boutique, also a Whitaker Group brand, has reimagined the Air Jordan 11 Low as a crisp minty-flavored stepper. It features textured leather and patent uppers, plus subtle JAIDE branding elsewhere. And it's all bathed in this, well, pastel jade color.

It's joined by a "Feelin' It" campaign centered on personal style. Basically, when you feel good, you look good. And it sometimes starts with something as simple as lacing up in a crispy-clean Jordan sneaker.

It's definitely another sneaker win for the Whitaker Group, which is killing it right now. The parent company has several partnerships happening at the moment, including collabs with adidas and PUMA. Then, labels under the umbrella, like JAIDE and A Ma Maniére, have their own projects.

Right now, it's all eyes on JAIDE as the brand releases its debut sneaker collab. The Air Jordan 11 Low is scheduled to drop on September 18 on JAIDE's website and at the other Whitaker Group brands.

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JAIDE's Minty-Fresh Jordan Sneaker Is a Feeling