Jay-Z, who chooses the Super Bowl performer each year, has reportedly picked the 2027 headliner – and it’s himself.
Sources told Puck News that the rapper thought he was a more compelling pick compared to Miley Cyrus and Justin Bieber, who were both believed to be frontrunners for the halftime show. The Independent has contacted Roc Nation for comment.
Jay-Z’s label Roc Nation signed a deal with the NFL in 2019 to curate and produce the halftime show. The deal was extended for another five years in 2024.
Fans will be hoping that if Jay-Z does perform, his wife Beyoncé will join him onstage, perhaps for a rendition of their 2003 song “Crazy in Love.” It would be extremely fitting since the Super Bowl LXI will take place at SoFi Stadium in Inglewood, California, on Valentine’s Day.
Beyoncé headlined the halftime show at the 2013 Super Bowl in New Orleans, and she returned as a special guest alongside Bruno Mars during Coldplay’s headlining performance at the 2016 Super Bowl in Santa Clara.
Jay-Z, real name Shawn Carter, recently performed a string of successful live shows, including three sold-out concerts at Yankee Stadium in July, which grossed more than $42 million.
The JAY-Z30 show commemorated three decades of music, celebrating 30 years since his debut album Reasonable Doubt and 25 years since his sixth studio release, The Blueprint.
He serenaded his wife at a show in London in September, singing a rendition of “Happy Birthday” on her 45th birthday. Beyoncé waved and blew kisses to onlookers as fireworks exploded overhead.
The rapper hasn’t released an album since 2017’s double-platinum 4:44.
Puerto Rican singer and rapper Bad Bunny headlined the 2026 Super Bowl, making history as the first artist to sing almost entirely in Spanish at the event.
Kendrick Lamar headlined in 2025, and performed his Grammy-winning Drake diss-track “Not Like Us.”
Other artists picked by Jay-Z have included Usher (2024), Rihanna (2023), as well as a joint-headline year from Dr. Dre, Snoop Dogg, Eminem, Mary J. Blige and Kendrick Lamar in 2022.
The Weeknd headlined the 2021 event, while 2020’s show was performed by Shakira and Jennifer Lopez, with Bad Bunny and J Balvin as special guests.
Puck reports that Jay-Z could formally announce the Super Bowl gig this weekend when he plays at the first of two shows at SoFi Stadium in Los Angeles. The Super Bowl performer is typically announced at this time of year.
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