Jeremy Clarkson expands Diddly Squat farm empire with new brand

LocalBusiness & Finance
29 Apr 2026 • 5:28 PM MYT
The Independent
The Independent

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  • Jeremy Clarkson is reportedly expanding his business empire beyond Diddly Squat farm and its shop, and his pub, The Farmer’s Dog, by venturing into biscuit production.
  • He is said to be trademarking “Diddly Dunkers,” a biscuit currently sold at his Diddly Squat Farm Shop, and has also applied for trademarks for new drinks from his Hawkstone brewery, including Arrowhead and Firelight.
  • Despite previously stating in June 2025 that his pub venture would be his last due to finding business 'relentless' and not understanding it, he continues to develop new products.
  • Clarkson's Farm, a popular Prime Video series documenting his farming efforts, will premiere its fifth season on 3 June.
  • The upcoming season is expected to be particularly challenging, focusing on a bovine tuberculosis outbreak at his Cotswolds farm in October 2025, which necessitated culling, alongside climate-driven disasters like heatwaves and drought.

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