PROPERTY developer Arthaland Corp. is positioning its Katipunan project as a hedge against rising inflation and energy costs, highlighting strong demand for student-oriented housing and the cost-saving benefits of sustainable developments, a senior executive said in an interview.
Oliver Chan, Arthaland executive vice president and chief sustainability officer, said their latest residential project near the Ateneo de Manila University would offer proximity-driven living for students, faculty and nearby residents and was designed to reduce inconveniences arising from worsening traffic conditions and higher fuel prices.
Chan said the project was anchored on sustainability features that could deliver energy savings of 20 to 40 percent compared to conventional buildings, helping cushion residents from rising utility costs.
“With the crisis that we are in, savings is very important,” he said, noting that efficient building design and reduced transport needs meant lower overall expenses.
The developer also emphasized that real property remained a viable asset during inflationary periods, particularly as construction costs and interest rates continue to rise.
“Property is one of the better hedges against inflation,” Chan pointed out.
He said Arthaland was able to manage cost pressures by securing supplier partnerships early, allowing it to maintain pricing while upgrading building finishes.
Despite current macroeconomic headwinds, the company said that initial demand for the project was strong with a significant portion of inventory taken up shortly after launch, although no specific figures were disclosed.
Officials attributed the brisk initial take-up rate to a growing preference among students and parents for developments that combined accessibility with sustainability.
It noted that younger buyers were becoming more involved in purchase decisions, particularly in choosing environmentally sustainable living spaces.
Beyond actual end-users, the company also sees potential from the investing public, citing steady leasing demand in university districts and the appeal of income-generating assets during periods of market volatility.
Arthaland said it expects the student housing segment to remain a key growth area as rising transport costs and urban congestion continue to reshape residential preferences.
The company’s shares last closed at P0.425 on April 27. NAZYLEN JOY MABANGLO