KFC taps former Taco Bell exec to overhaul global loyalty and brand strategy

• KFC has named longtime Yum Brands executive Amy Ellis Durini as its first-ever global chief brand officer, effective November 1.
• Durini will oversee global brand strategy, loyalty, retail, and new concept development as the chain seeks to modernize its brand.
• The fast-food company is aiming to strengthen its U.S. market position against rivals like Chick-fil-A and Raising Cane's following a June rebranding initiative.
• KFC's recent rebrand features a refreshed logo, store redesigns, new dipping sauces, boneless chicken items, and a new beverage line called Kwench by KFC.
• In addition to KFC's overhaul, parent company Yum Brands recently completed the $2.7 billion sale of Pizza Hut.

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KFC appoints first-ever ‘global chief brand officer’ as fast-food chain faces fierce competition