FIFA World Cup fans are falling in love with ranch dressing after visiting the U.S. — and now, the food company Kraft is helping them bring the beloved condiment back home.
The U.S. is expecting millions of international visitors this summer as fans come to watch their favorite teams compete in the World Cup. But along the way, many have become obsessed with the uniquely American sauce.
In fact, so many visitors have tried to bring ranch home that TSA had to get involved. The agency has shared several social media posts reminding airport travelers that large bottles of ranch have to go in their checked bags, rather than their carry-ons, which can only have liquids that are 3.4 ounces or less.
But now, Kraft has a solution: “TSA Compliant Ranch.”
The company announced the “travel-friendly way to bring the taste of America home” via Instagram on Thursday. The post includes a “partially” AI-generated photo depicting a kit of mini ranch dressing packets — seemingly small enough to go in a carry-on bag — sitting inside a TSA bin alongside a pair of sunglasses, a wallet and keys.
“Some visitors leave with souvenirs. Others leave with America’s favorite dressing,” the company said, adding that fans should “stay tuned for details on how to get yours.”
The Independent has contacted Kraft for more information.
TSA celebrated the trend with an Instagram post Thursday, writing, “One World. One Ranch.”
“Who knew dip-lomacy could be achieved through addressing the obvious: ranch is the king of condiments. The world is slowly discovering ranch pairs perfectly with pizza, chicken wings, fries, onion rings, quesadillas, crackers, chips, vegetables, and the list just keeps growing,” the post said.
“Are you kicking around the idea of flying home with your favorite dip? If you’re traveling within the U.S., make sure to keep your carry-on sauces to 3.4oz or less and place any larger containers in your checked bags. Some heroes wear capes. Others bring ranch,” it continued.
TSA shared screenshots of its recent social media posts joking about the trend, including one asking travelers to “avoid chugging your ranch outside security,” because “airlines will check it for you.” In another post, the agency wrote: “Yeah, soooo your carry-on wasn’t made for *check notes* four bottles of ranch & a taser.”
In response, several companies flooded the comments with their own jokes about the ranch craze.
Hidden Valley, a popular ranch dressing brand, wrote: “I approve this message.”
“Does this apply for ketchup too or just ranch? (asking for a friend),” Heinz commented.
The U.S. is hosting more than 70 World Cup games across 11 cities this summer, including the highly anticipated final match, set for July 19 at New Jersey’s MetLife Stadium.
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