Lazada Philippines marked its 14th anniversary with a wellness-focused celebration, headlined by a community run and lifestyle festival that brought together fitness enthusiasts, brands and online shoppers.
The Lazada Run Wellness Fest, held on March 22, gathered more than 1,000 participants, including running clubs and partner brands. Designed as a half-day event, it began with group runs and transitioned into a street festival featuring wellness activities, interactive brand activations, giveaways, and entertainment. The event also included appearances from local celebrities.
For Lazada, the wellness theme reflects a broader shift in consumer behavior that has emerged in recent years.
“Health and wellness has been a category that’s trending very well. You see people running more, eating better. It doesn’t have to be expensive — people are just making better choices for themselves,” said Alvin Ching, head of general operations at Lazada Philippines, told The Manila Times in an interview.
Ching said this shift is mirrored on the platform, where demand has grown not only for supplements and vitamins but also for fitness-related products such as wearable devices that track steps, sleep, and daily activity.
Beyond responding to trends, Lazada positioned the wellness event as a way to bring together the community it has built over the past 14 years.
“Wellness activities are a natural way to do that — people go there, they exercise, they feel good, and they share that experience,” Ching said.
The anniversary celebration also showed Lazada’s broader role in the country’s growing digital economy. Since launching in the Philippines, the platform has evolved into a partner for both global and local brands, providing tools and infrastructure to support online selling while connecting millions of consumers to a wide range of products.
Central to this ecosystem is LazMall, Lazada’s curated marketplace of official brands and authorized sellers, which the company said continues to serve as a mark of authenticity and quality for Filipino shoppers.
Alongside the wellness push, Lazada rolls out its birthday campaign, offering discounts of up to 90 percent, vouchers of up to P2,000, and exclusive deals across beauty, fashion, electronics, home, and everyday essentials. Shoppers were also given access to around 5,000 new arrivals from global brands such as d’Alba, RedChef, Giordano, and Momcozy.
Still, company executives emphasized that the focus goes beyond promotional events, pointing instead to long-term growth driven by evolving consumer needs.
“We monitor trends across categories — from fashion to consumer goods to electronics — and we bring in the assortment that responds to those needs. What makes the platform rich is the assortment,” said Ching.
After more than a decade in the Philippines, the company said it remains focused on reaching more Filipinos, supporting entrepreneurs, and strengthening its role in everyday life both online and increasingly, through offline experiences.
Download the Lazada app to enjoy the Birthday Sale with exclusive deals, vouchers, and brand offers which runs until March 27.