Liverpool are in talks to extend their sleeve sponsorship agreement with Expedia.
The current deal is currently worth £10m a year.
The Reds have had the Expedia logo on their shirts since 2020.
"Our partnership with Expedia is working great," Hogan told the August edition of FC Business magazine.
"The process will be similar to that of the principal partner. We are speaking with companies and it is an ongoing process."