It’s #LSADrinks time! Wondering what’s new in the world of all things ABV? This month includes The Macallan, Heineken and more.
The June 2026 edition of #LSADrinks continues to take a look at the most exciting events and launches happening in Malaysia and beyond. Whether it’s the launch of the Heineken x Motherchuckers Ground 0.0 Collection or the unveiling of The Macallan’s newest Diamonds Are Forever release, there’s just so much to look forward to in the world of ABV. Keep reading to find out what’s new this month!
Heineken 0.0 partners with Motherchuckers on Ground 0.0 collection
Ground 0.0 is a limited-edition athleisure collection by both Heineken 0.0 and Motherchuckers — created for on- and off-court wear. At the launch of the partnership in Kuala Lumpur, there was an exhibition match featuring the likes of Christian Didier, Jade Leen Kotomi Ozawa and Pablo Molina as well as a Padel Crash Course for beginners. “Heineken® 0.0 has always been about enhancing social moments – wherever they happen, however they unfold, ” expresses Sean O’Donnell, Marketing Director of Heineken Malaysia. Can’t wait to get your hands on the pieces for yourself? The Ground 0.0 collection is available online and in-store at Motherchuckers for a limited time.
Learn more HERE.
Byeon Woo-Seok is the new face of Johnnie Walker Blue Label
‘Lovely Runner’ and ‘Perfect Crown’ star Byeon Woo-Seok teams up with Johnnie Walker for its Blue Label expression. One of the most popular actors at the moment, Byeon Woo-Seok features in new visuals accompanying Johnnie Walker Blue Label — known for its smoky notes and warm richness.
“Johnnie Walker Blue Label has always celebrated progress and the journeys behind it. Byeon Woo-Seok represents a new kind of leading man, defined by craft, style, and cultural relevance,” said Diageo Korea’s Marketing Director, Kris Jung.
Learn more HERE.
ChongQing Beer debuts in Malaysia
Yes, you read that right! ChongQing Beer, which was first unveiled in 1958, is now available here in Malaysia. The lager with 3.8% ABV is offered in 490ml cans — and is known for its smooth and refreshing profile. Where to find ChongQing Beer in Malaysia? They are currently available in 99 Speedmart outlets nationwide.
Brewmaster Roger Li (Carlsberg Malaysia’s first Asian Supply Chain Director) said, “Having started my brewing journey with ChongQing beer in its home city, I am incredibly proud to now brew this iconic beer here in Shah Alam, Malaysia. What matters most to us is staying true to its original character – refreshing, smooth, and easy‑drinking, so the flavours remain familiar to those who know ChongQing”.
Learn more HERE.
Guinness launches ‘Rate Your Pint’ campaign
If you are ready to be a Chief Pint Officer, this one’s for you. Guinness recently unveiled the ‘Rate Your Pint’ campaign in Malaysia aimed to help you pour the perfect glass of Guinness. Using only your phone, steps include the Tilt Challenge and make sure that there are no spills. Joyce Lim, Marketing Manager at Guinness Malaysia, stated: “Last year, we searched the country for three people to champion the perfect pint as our first-ever Chief Pint Officers. The response showed us that the pride consumers feel in the craftsmanship and ritual behind a perfectly poured Guinness runs deeper than anticipated and that it’s something worth sharing.”
Learn more HERE.
Get to know The Macallan Diamonds Are Forever 55th Anniversary Release
A follow-up to 2022’s The Macallan James Bond 60th Anniversary Release is the all-new The Macallan Diamonds Are Forever 55th Anniversary Release. A celebration of storytelling, innovation and craftsmanship, the new expression is crafted by Russell Greig and spotlights the James Bond character. To create something so definitive and unique, the whisky was first distilled in 2007 and matured for 18 years — comprising the mixture of sherry seasoned European and American oak-crafted bespoke casks with red wine-infused American oak casks.
“Like Bond himself, this whisky holds its secrets. It may appear dark and mysterious, yet on the palate it surprises with elegance and lightness. Each cask adds a layer to the story – a reflection of the film’s twists and turns, and a testament to the shared spirit of innovation that connects The Macallan and James Bond,” said Greig.
The Macallan Diamonds Are Forever 55th Anniversary Release, bottled at 45.5% ABV, also pays tribute to the film in the form of its packaging. That includes the film’s opening with its laser-beam satellite. In Malaysia, the limited edition drop can be found at The Chamber.
Learn more HERE.
Stay tuned for more #LSADrinks updates!
(Hero and Featured image credit: The Macallan)
Note : The information in this article is accurate as of the date of publication.
