Singapore’s digital travel platform has observed a remarkable 8.7x search increase for accommodations in Singapore during Coldplay’s concert series in January 2024.
8.7x search increase for accommodation in Singapore
According to data from Agoda, the surge is driven mainly by neighbouring countries Malaysia and Indonesia.
The significant upswing aligns with ticket releases for the highly anticipated six-day Coldplay concert series, demonstrating the undeniable power of music as a major travel motivator.
With six shows, Singapore will be the main stop in Asia during Coldplay’s ‘Music of the Spheres World Tour,’ it wrote in a PR release to WeirdKaya.
Enric Casals, Regional Associate Vice President Southeast Asia at Agoda also said that the spike in accommodation bookings is a testament “to the undeniable lure of live musical experiences”.
Malaysia ranks 2nd
The data presented is derived from Agoda’s accommodation search data in Singapore, analyzing search trends between 18 – 20 June 2023 for check-in dates in 23-31 January 2024 compared to the same weekdays a week before.
According to Agoda, the highest search increase is from the following countries:
