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Chan (fifth left), Haryanty (eighth left) cutting a ribbon as a symbolic launch of Marybrown at Centre Point.

KOTA KINABALU (July 11): Malaysian halal fast food chain Marrybrown has announced plans to aggressively expand its presence in Sabah, aiming to open up to 40 outlets across the state within the next two to three years.

With 15 outlets already operating in Sabah, the brand is eyeing further growth in key districts, including Tawau, Semporna, Lahad Datu, Sandakan, Kota Marudu and Beaufort.

“We are targeting another 20 to 30 outlets in the near future, with a long-term goal of opening 40 in total across Sabah,” said its Chief Executive Officer, Daniel Chan Lek Seong during the launch of its Centre Point branch on Friday.

“Each outlet will employ about 30 staff, creating hundreds of job opportunities for locals,” he added.

Beyond employment, the expansion is also expected to stimulate Sabah’s economy.

“We are a Malaysian brand and our commitment is not just business growth. We want to empower local communities by sourcing ingredients and hiring talent from within Sabah,” he said.

Marrybrown prides itself on using locally sourced produce and poultry to support the domestic supply chain.

“Almost everything is sourced locally. Our vegetables, chicken and even our workforce. Only a few ingredients, like flour, come from the peninsular,” said Chan.

The brand, founded in Johor, has been operating for over 43 years and is now present in 16 countries, including Australia, the UAE, China, Myanmar and soon Qatar and Cambodia. Its presence in Australia has grown to 15 outlets within three years.

Marrybrown’s menu includes more than the standard fried chicken. It also features local favourites such as nasi lemak, nasi kandar and nasi beriani, a nod to the chain’s commitment to offering something for every generation.

“Our concept is for the whole family, from grandparents to young children. The food is designed to suit all tastes, with both Western and local flavours,” he said.

The brand also promotes entrepreneurship through its franchise system, providing Malaysians with the opportunity to become business owners under the Marrybrown umbrella.

In an effort to create a unique dining experience, Marrybrown outlets feature nostalgic elements such as swing chairs, a design inspired by the founder’s childhood.

“The founder always believed restaurants should feel friendly and welcoming. These swing chairs are very popular and remind many of their youth, especially in Sabah,” he further explained.

Although Marrybrown has expanded internationally, the company maintains strong Malaysian roots.

“We are one of the largest halal fast food chains in Malaysia. Wherever we go whether it’s Australia, Myanmar or the UAE, we make sure the food is halal and the brand reflects our Malaysian identity,” he said.

With Sabah’s economy on an upward trajectory, Marrybrown sees the state as a promising market for growth.

“Sabah is no longer just about Kota Kinabalu. Development is spreading to other parts of the state, and this is the right time for us to grow alongside Sabahans,” he concluded.

Also present during the launching ceremony was Tourism Malaysia Sabah director Haryanty Abu Bakar.

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