Mary Kay Malaysia, the iconic leader in beauty and female entrepreneurship, has announced the K-Beauty Texture Edit, a special-edition skincare trio inspired by Korea’s beauty scene.
The collection brings together playful textures and K-Beauty ingredient staples, offering a fresh take on familiar skincare routines.
The launch comes just one month after Mary Kay’s largest-ever global consumer-facing campaign, Beauty Is More Beautiful Shared. The campaign celebrates womanhood, shared connection and beauty, while introducing the brand to a new generation of beauty lovers.
The Mary Kay® K-Beauty Texture Edit reflects this campaign through three Korea-made products designed to encourage discovery and shared beauty experiences:
Three K-Beauty-Inspired Textures
Soft — Mary Kay® Melt-In Cleansing Balm
The cushiony balm helps dissolve impurities, face makeup and excess oil, leaving skin feeling soft and clean. Its formula features PDRN (Salmon DNA) Infusion, alongside Rice Bran Oil, Vitamin E and an emollient blend.
Cool — Mary Kay® Snail Gel Face Patches
These naturally cooling hydrogel patches provide hydration and brightness. The formula features Snail Mucin, Triple HA, Niacinamide and Licorice Extract to support hydration, brightening and skin comfort.
Bouncy — Mary Kay® Collagen Moisturizing Gel
With a jelly texture, the moisturizing gel is designed to provide hydration, plumpness and a fresh, dewy glow. It contains Collagen Peptides, Niacinamide, Squalane and a Superfood Blend of oat kernel, tomato, spinach and blueberry extracts.
“Inspired by Korea’s globally influential skin care and self-care philosophy, the Mary Kay K-Beauty Texture Edit brings playful textures, innovative ingredients, and elevated beauty sensorial experiences to beauty lovers,” said Beth Lopez, Vice President of Sales & Marketing for the Asia Pacific Region at Mary Kay.
She added that the collection was created to connect with a global beauty movement and the next generation of consumers, reflecting how people naturally want to share products and experiences they love.
The collection allows consumers to explore the familiar steps of cleansing, masking and moisturizing. They can use the products individually, mix and match them, or keep all three in their routine.
Available Now in Malaysia
The Mary Kay® K-Beauty Texture Edit is now available through Mary Kay Independent Beauty Consultants and the Mary Kay Malaysia official website, while supplies last.
- Mary Kay® Melt-In Cleansing Balm, 50ml — RM139.00
- Mary Kay® Snail Gel Face Patches, 60 patches — RM158.00
- Mary Kay® Collagen Moisturizing Gel — RM125.00
Did You Know?
- Mary Kay was named the #1 Direct Selling Brand of Skin Care and Color Cosmetics in the World by Euromonitor International for four consecutive years, 2023–2026.
- Mary Kay ranked #8 on Forbes’s 2026 Best Brands for Social Impact, moving up from #9 in 2025. It is the only beauty brand in the Top 15.
- Mary Kay ranked #2 on Forbes’s 2026 Best Customer Service list, moving up from #93 in 2025. It is also the only beauty brand in the Top 15.
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