Mattel has officially expanded the KPop Demon Hunters merchandise lineup with its special collection of dolls inspired by the hit Netflix animated film. The launch features two doll lines based on HUNTR/X and Saja Boys characters, giving fans the chance to bring home Rumi, Mira, Zoey and Jinu in their signature looks from the movie. Here’s everything to know about the new lineup, including prices, shipping availability and the premium Demon Jinu doll arriving in 2027.
The collection follows Mattel’s appointment as the master toy licensee for KPop Demon Hunters in October 2025. It marks another major milestone as the franchise continues to grow through toys, collectibles and fan merchandise.
What dolls are included in the KPop Demon Hunters collection by Mattel?
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The collection is divided into two doll lines.
The first is the Singing Golden Dolls, featuring HUNTR/X members Rumi, Mira and Zoey in their “Golden” performance outfits. Each doll includes a sound chip that plays three clips from the Oscar-winning song Golden, allowing fans to recreate the group’s performances. The Rumi and Mira dolls stand 11.5 inches tall, while Zoey measures 11 inches.
The second is the Fashion Doll collection, which features Rumi, Mira, Zoey and Saja Boys leader Jinu. The HUNTR/X members are dressed in their “How It’s Done” performance outfits, while Jinu wears his “Soda Pop” look. The dolls feature 11 points of articulation and include character-inspired accessories such as Rumi’s Saingeom sword, Zoey’s Spirit Blades and Mira’s Curved Moon Sword.
How much do the KPop Demon Hunters Mattel dolls cost?
Singing Golden Dolls
- Rumi Singing Golden Doll – USD 32.99 (approx. MYR 134.60)
- Mira Singing Golden Doll – USD 32.99 (approx. MYR 134.60)
- Zoey Singing Golden Doll – USD 32.49 (approx. MYR 132.60)
Fashion Dolls
- Rumi Fashion Doll – USD 26.99 (approx. MYR 110.10)
- Mira Fashion Doll – USD 26.99 (approx. MYR 110.10)
- Zoey Fashion Doll – USD 26.99 (approx. MYR 110.10)
- Jinu Fashion Doll – USD26.99 (approx. MYR 110.10)
Prices may vary slightly depending on the retailer.
When will the dolls be available?
Orders for the Mattel KPop Demon Hunters dolls are now live through Mattel Creations and select retailers, including Amazon, Walmart and Target. Availability is being rolled out in phases, with the first wave of dolls arriving from late July onwards, while delivery timelines may vary depending on the retailer and region.
Mattel has also confirmed that a Demon Jinu doll, selected through a fan vote, is scheduled for release in June 2027, expanding the collection beyond the initial lineup.
What do we know about the premium Demon Jinu Collector Doll?
Mattel has unveiled a Demon Jinu Collector Doll, which was selected by fans through a public vote. Priced at USD 80 (approx. MYR 327.05), the premium collectible is available for pre-order and is scheduled to ship on or before 4 June 2027.
Standing 12 inches tall with 14 points of articulation, the doll recreates the KPop Demon Hunters character’s demon form with rooted hair, pearlised detailing and multiple accessories inspired by his look in the film. It is the first collector-grade doll announced beyond Mattel’s initial Singing Golden Dolls and Fashion Doll lineup.
(Hero and featured image credit: Mattel)
Note : The information in this article is accurate as of the date of publication.
