The 2024 Formula 1 season has been a rollercoaster of emotions, filled with adrenaline, drama, and unexpected twists. Following a great battle on the tracks of the Las Vegas GP, Max Verstappen has clenched his very well-deserved fourth consecutive title. After an era of Red Bull domination in 2022 and 2023, this year has been a mixed bag, with seven different multiple grand prix winners so far. But, the only driver to put up a fight with Verstappen for the WDC title was McLaren driver Lando Norris. The battle between these two titans has kept fans on the edge of their seats, making this one of the most thrilling seasons in recent times. So, we are looking at the watch collection of Max Verstappen vs Lando Norris.
Even though the adrenaline pumps up when the red lights go off, Formula 1 is more than just high-speed racing and engineering marvels. It’s also a grand display of opulence, status, luxury, and the lifestyle that comes with it. Luxury timepieces are prominent signs of status and sophistication, frequently serving as a driver’s signature accessory. With Verstappen and Norris making headlines on and off the track, their watch collections have piqued interest. Let’s take a deeper look at who dominates the world of haute horology.
Watches in Formula 1: A Timeless Partnership
In racing, every millisecond counts. For decades, luxury watches have been a huge part of Formula 1. From Rolex, the sport’s global partner and official timekeeper from 2013 until 2024, to the impending relationship with LVMH beginning in 2025, watches have always been an essential part of the sport’s spirit.
With LVMH taking over, TAG Heuer, already a sponsor of Red Bull Oracle Racing, is expected to replace Rolex as the official timekeeper of F1. Meanwhile, Richard Mille has partnerships with both Ferrari and McLaren, while IWC Schaffhausen has been a long-time supporter of Mercedes-AMG Petronas, since 2013. These associations not only underline the significance of precision and performance in both racing and watchmaking, but also provide an opportunity for drivers to display their magnificent collections.
Max Verstappen vs Lando Norris: Who’s the Ultimate Watch Connoisseur?
The ‘Simply Lovely’ watch collection of Max Verstappen
TAG Heuer Formula 1 Chronograph CAZ1010.FT8024
The Red Bull Oracle racing and TAG Heuer partnership began in 2016, when a young 18-year-old Max Verstappen replaced Daniil Kvyat mid-season in the Red Bull senior team and won the GP on his first day. Since then, he rocked TAG Heuer watches on his wrist every chance he gets. In 2017, Max, alongside his then-teammate Daniel Riccardo, had played a few games in Singapore before the grand prix. On his wrist: a TAG Heuer Formula 1 Chronograph.
The TAG Heuer Formula 1 Chronograph CAZ1010.FT8024 is a bold, high-performance timepiece designed for motorsport enthusiasts. Featuring an all-black 43mm stainless steel case coated with black titanium carbide, it has a sleek and rugged vibe. The matte black dial is complemented by luminous hands and markers, ensuring excellent legibility in any lighting condition. Powered by a high-precision quartz movement, this chronograph is equipped with 1/10th second, seconds, and 30-minute counters, making it a reliable tool for timing events with exceptional accuracy. Its fixed black bezel with a tachymeter scale enhances its racing-inspired design, while the durable black rubber strap provides comfort and a secure fit. Engineered for endurance, the watch boasts 200 meters of water resistance, making it suitable for swimming, snorkeling, and light diving. Priced at USD 1,750 USD, the TAG Heuer Formula 1 Chronograph offers the perfect balance of style, functionality, and durability.
TAG Heuer Formula One Max Verstappen Youngest Grand Prix Winner Special Edition
After snagging the win at the Spanish Grand Prix on his debut for the Red Bull senior team, Verstappen became the youngest-ever driver to win a Formula 1 Grand Prix at only 18. To commemorate the Dutch Formula One driver’s success on the race track, TAG Heuer released a special edition timepiece. The watch distinguishes itself from the two TAG Heuer Formula 1 Red Bull Racing Formula 1 Team editions with striking orange features. The perforated calf leather strap features orange, the colour of the Netherlands. Besides that, there is a specifically marked orange region on the dial (from 0-180 of the tachymeter scale) with the “18” of the 180 in bold to highlight Max’s age when he won his first Formula One Grand Prix. The back side is engraved with Max’s Formula 1 team, Red Bull, and his accomplishments.
Powered by the Ronda caliber 5040.D quartz movement, the watch ensures exceptional accuracy and reliability. Its features include hours, minutes, small seconds, date, and a 1/10th of a second chronograph, all housed within a compact 28.6 mm diameter and 4.4 mm thick movement. The watch’s 43 mm stainless steel case combines polished and brushed finishes for a sophisticated yet sporty look. Its fixed bezel, made of polished and sand-blasted steel with a matte blue aluminum insert, enhances the racing-inspired design.
Durability is a key feature of the timepiece, with a sapphire crystal protecting the dial and a water resistance rating of 200 meters (20 ATM), making it suitable for various activities beyond the track. Priced at USD 1,450 USD, the TAG Heuer Formula 1 Max Verstappen Special Edition is not just a watch, but a celebration of Verstappen’s racing legacy.
TAG Heuer Formula 1 No.33 Max Verstappen 2017
In 2017, the watchmaker released another model with the name Verstappen. Notably, the number 33 appears on the seconds track of the chronograph, denoting the race number the Dutchman has used from his carting days till he won his first WDC title. Other than the number 33 and colour scheme of red, blue, and white to represent the flag of Netherlands this watch isn’t much different from the previous TAG Heuer Formula One Max Verstappen Youngest Grand Prix Winner Special Edition. But the quartz watch, which comes with a hefty price tag of USD 1475, is limited to only 533 pieces. Further adding to its exclusivity, the watch was only made available in the Netherlands.
In 2018, TAG Heuer released another quartz watch in the name of MV33. This time, the leather strap was replaced with a classy metallic belt. Adding on to the cool factor of the watch is a black dial with red highlights. Interestingly, this watch featured input from Max himself, with the racer reportedly visiting the watch factory to get involved with designing the timepiece. Limited to only 1,300 pieces worldwide, the watch retailed for around USD 2,030.
TAG Heuer Formula 1 Calibre 16 Max Verstappen Special Edition 2019
This is Max’s fourth special edition watch with TAG Heuer. After three releases featuring similar quartz watches, 2019 saw Verstappen stepping out with a mechanical timepiece, designed with the watchmaker. The watch was produced in a limited number of 333 pieces, which refers to his number 33, and retailed at USD 3,224.
This automatic chronograph operates on a Calibre 16 movement, which features a frequency of 28,800 vibrations per hour (4Hz), a 42-hour power reserve, and three counters at 12, 6, and 9 o’clock. The 44 mm stainless steel case has a combination of polished and matte finishes, giving it a sporty, yet chic appearance. The bezel, etched with the word “Max Verstappen” in bold red, is a standout detail of the chronograph. The screw-down caseback features engravings of the watch’s production number, the Aston Martin Red Bull Racing team symbol, Verstappen’s starting number, and a chequered flag design, highlighting its racing origins.
Another prominent feature is the dial, which has a black base with attached indices and is highlighted with red detailing on the hands and other parts like as the pushers and crown. The bracelet, made of polished fine-brushed stainless steel with ceramic links, reflects this colour scheme for a cohesive and strong look.
TAG Heuer Carrera ‘Jack Heuer’ CBN2041.FC8306
Max Verstappen’s lavish watch collection extends beyond his association with TAG Heuer. He also has several additional high-end pieces from the watchmaker. The Red Bull champion wore an 18k rose gold TAG Heuer Carrera ‘Jack Heuer’, one in a limited edition of 188 pieces created to commemorate the innovator Jack Heuer’s 88th birthday.
This watch reimagines the original TAG Heuer Carrera design with a 42mm casing made of 18K rose gold (Gold 5N). The case’s fine-brushed and polished surface exudes sophistication, and its proportions provide a modern, yet timeless look. TAG Heuer’s in-house Heuer 02 movement is a masterpiece of precision and credibility, with an automatic chronograph function, an astounding 80-hour power reserve, and a unique oscillating mass visible through the transparent caseback. The dial is distinguished by its elegant simplicity and important features. The 88 symbol, a tribute to Jack Heuer’s age, represents luck, the cycle of life, and perpetual renewal with its double infinity loop. A high-quality black alligator leather strap completes the look, complementing the rose gold case’s warm tones. With a retail price of USD 21,000, it’s a time-honoured piece that any watch enthusiast would covet.
TAG Heuer Carrera Glassbox Chronograph
One of the most recent additions to the watch collection of Max Verstappen is the TAG Heuer Carrera Glassbox Chronograph, which he sported at the Bahrain GP earlier this year. The watch is indeed a fitting choice for Max Verstappen, as it ties together a rich racing heritage with contemporary elegance. The original TAG Heuer Carrera from the 1960s was a revolutionary design, created by Jack Heuer and inspired by the intense and dangerous Carrera Panamericana race. Its minimalist design and functionality has made it a favorite among motorsport enthusiasts, including Verstappen.
This latest version, with its 18K 3N solid gold case and dial, brings an added layer of luxury to the legacy. A nod to the vintage aesthetic, the glassbox design complements its modern, high-performance chronograph mechanics. By having Verstappen — who is regarded as a racing icon of this generation — sport the watch, TAG Heuer has reinforced its enduring connection to the world of motorsport. While initially conceived as a limited edition, the chronograph, which is worth over USD 21,500, was reintroduced to TAG Heuer’s main lineup after November 2023.
TAG Heuer Formula 1 Aston Martin Red Bull Racing Special Edition 2020
The TAG Heuer Formula 1 Aston Martin Red Bull Racing Special Edition 2020 is a sporty, high-performance chronograph created in partnership with the Championship winning Formula 1 team. It has a 43mm steel case, a striking royal blue dial, and an aluminium fixed bezel that matched the colours of the 2020 Aston Martin Red Bull Racing F1 car, RB16. This is the brand’s second watch in collaboration with Aston Martin Red Bull Racing, and it retails for about USD 2,400.
The chronograph seconds hand is emphasised in Red Bull yellow, with red accents on the tachymeter scale. The chronograph counters have a textured azure design, and the date window at 4 o’clock emphasises the watch’s dynamic appearance. The steel casing is etched with the team logo over a checkered pattern. It has a quartz movement and is shock and water resistant up to 200 meters. The watch is mounted on a sturdy stainless steel band with a driver’s extension, making it appropriate for wearing over a racing outfit. Endurance-tested, this watch blends sportiness, precision, and longevity.
TAG Heuer Monaco special edition ‘Max Verstappen’ in DLC titanium
After winning the 2021 World Championship, Max Verstappen celebrated his win by collaborating with TAG Heuer in creating a one-of-a-kind special edition of the classic ‘Dark Lord’ model. This customised timepiece, created to honour his first super-successful year with Oracle Red Bull Racing, bears the number ‘1’ on both the dial and the case back, representing his newly acquired race number as World Driver Champion.
Inspired by the classic Heuer Monaco “Dark Lord,” this edition is made of Grade 2 titanium and coated in durable DLC (diamond-like carbon), resulting in a striking deep black colour with a beautiful gloss. Rose gold indexes and hands add sophistication to the watch’s dark tones. The design evokes the richness of the Monaco Grand Prix while still recognising the risks and excitement of racing on the famous circuit. This TAG Heuer Monaco Special Edition pays homage to the rare and mythical all-black Monaco of the 1970s, making it a great collector’s item.
TAG Heuer Monaco Grey Titanium Automatic Chronograph
Verstappen has mentioned many times that the square-shaped TAG Heuer Monaco is one of his all-time favourite watches, so it’s not a surprise that he owns multiple editions of the timepiece. We’ve seen him sporting the TAG Heuer Monaco Grey Titanium on multiple podiums. The watch is a striking addition to the iconic Monaco collection, limited to just 500 pieces. This sporty, yet understated chronograph stands out with its lightweight titanium case, offering a contemporary touch to the timeless design. The shining silver-coloured dial enhances the watch’s look, making it an eye-catching accessory.
At the heart of this special edition is a modernised version of the legendary Calibre 11 automatic chronograph movement, ensuring reliable performance with a nod to TAG Heuer’s heritage. Priced at USD 8,150, this limited-edition model is a collector’s dream, blending functionality with a sleek and unexpected material choice.
TAG Heuer Monaco Split-Second chronograph 2024 Max Verstappen
Max Verstappen’s dominance in Formula 1 is reflected in the unique wristwatches gifted to him by TAG Heuer to commemorate his World Drivers’ Championship (WDC) titles. The tradition, which began with his first championship win in 2021, shows Verstappen’s outstanding brilliance and TAG Heuer’s exquisite craftsmanship. The Red Bull champ received the TAG Heuer Monaco Split-Seconds Chronograph at the 2024 Monaco Grand Prix, a timepiece that commemorates his first 3 world championship titles.
This avant-garde timepiece, with its “rattrapante” mechanism, reflects TAG Heuer’s innovative views while honouring the adrenaline-fueled world of F1. Its case is made of grade-5 titanium, providing lightness and durability, and the wide usage of sapphire provides for a stunning glimpse of the Calibre TH81-00 movement. The thorough 12-hour customisation process showcases Verstappen’s career achievements, such as engraved championship years (2021, 2022, and 2023), his name on the chronograph minute counter, and his distinctive lion insignia. The design is completed with Max’s race number 1 on the sapphire dial and a fashionable strap made of black calf leather with red overstitching, which exudes elegance with a sporty edge. Verstappen proudly wore this masterpiece in Las Vegas when he claimed his fourth consecutive title in 2024. Given this momentous achievement, it’s likely TAG Heuer is already crafting another bespoke piece to celebrate Verstappen’s incredible career stats.
The stunning watch collection of Lando Norris
Richard Mille RM11-03 Automated Flyback ‘McLaren’
As a McLaren driver, Lando Norris is afforded a lucrative partnership with Richard Mille, and his gorgeous watch collection includes multiple pieces from the brand. We’ve seen him rocking the limited edition Richard Mille RM11-03 Automated Flyback ‘McLaren’ several times.
With only 500 pieces worldwide, this timepiece is a rare collector’s item for watch enthusiasts and McLaren fans. Developed with input from McLaren Design Director Rob Melville, the RM11-03 embodies both brands’ commitment to innovation, modern materials, and high-performance design. It boasts a skeletonised automatic movement with functions like hours, minutes, seconds, a flyback chronograph, a 60-minute countdown timer at 9 o’clock, a 12-hour totaliser, an oversized date, and a month indicator. Interlaced with Orange Quartz TPT®, the Carbon TPT® case is both durable and lightweight, a fitting homage to McLaren’s iconic colour palette. The titanium pushers mimic the McLaren 720S headlights and the Titanium Inserts resemble the F1 air-intake snorkel, bearing the McLaren logo. On the secondary market, the RM11-03 McLaren can set you back between USD 300,000 and USD 500,000.
Richard Mille RM67-02 McLaren automatic winding extra flat
Norris often completes his iconic street style fashion ensembles with a Richard Mille RM67-02 McLaren automatic winding extra flat on his wrist. The listing price for the watch goes over USD 200,000, making it a true luxury collectors’ item. It is a lightweight marvel at just 32 grams, designed for peak athletic performance. Starting from the RM 67-01’s thin and ergonomic design, the watch features a Quartz TPT® bezel and caseback, a Carbon TPT® caseband, and an elastic wristband — the lightest strap ever created by the brand.
Powered by the CRMA7 skeletonised automatic-winding movement, it offers hours and minutes with a robust grade 5 titanium baseplate and bridges treated with DLC for exceptional rigidity and durability. The movement is hand-finished with satin and micro blasted, featuring bevelled components, while the titanium dial, only 0.4mm thick, is painted by hand to match the partner athlete’s colours.
Audemars Piguet Royal Oak Chronograph
While on vacation, Norris took a break from his Richard Mille watches and opted for an Audemars Piguet Royal Oak Chronograph. He shared some pictures of him wearing the USD 38,500 chronograph in a private jet.
The Audemars Piguet Royal Oak Chronograph 38mm combines timeless design with modern craftsmanship. Its stainless steel case and bracelet feature a glare proof sapphire crystal and screw-locked crown, while the iconic “Bleu Nuit, Nuage 50” Grande Tapisserie dial adds depth and elegance. The dial showcases matching counters, white gold applied hour markers, and Royal Oak hands with luminescent coating for optimal readability.
Richard Mille RM011 Felipe Massa Limited Edition White Demon
This chronograph is one of the newer additions to the watch collection of Lando Norris, and it’s safe to say he loves it, as he has been spotted with it many times this year alone. With just 30 pieces produced, this exclusive limited-edition watch was made available only in America. With its exclusivity off the charts, it’s understandable why Norris loves to show it off.
The Richard Mille RM 011 White Demon has striking design that combines precious 5N red gold and high-tech materials like ATZ sand-blasted ceramic and NTPT carbon for the chronograph pushers and crown. The watch’s aggressive aesthetic is highlighted by scarlet-colored details on the numerals, hands, date aperture, and inner flange, symbolising its “devilish” nature. The dial features bold Arabic numerals with a contrasting dark backdrop, enhancing the vivid red accents. Mounted on a red rubber strap, the timepiece boasts a double fold-over clasp made from titanium for durability and secure wear.
The Richard Mille 67-02 High Jump
Since his earliest days in Formula 1, Norris has driven for McLaren, thus making him a Richard Mille ambassador for the duration. After winning his first Grand Prix in Miami, Norris strayed outside the boundaries of his own sport, opting to wear a Quartz TPT-cased RM67-02 “High Jump”.
The timepiece is created in collaboration with Olympic champion high-jumper Mutaz Barshim. Weighing a mere 32 grams, this ultra-light timepiece is crafted from Carbon TPT® and Quartz TPT®, ensuring exceptional durability and comfort under extreme conditions. The watch’s vibrant magenta and white accents reflect Barshim’s Qatari heritage. Furthermore, the watch’s skeletonised dial and elastic comfort strap are tailored for high-impact activities, both providing superior flexibility and breathability. Engineered to meet the rigorous demands of world-class athletes, the RM 67-02 blends cutting-edge materials with a dynamic, sport-inspired aesthetic. Limited in availability and highly sought after, this watch represents the pinnacle of Richard Mille’s craftsmanship, with prices going upwards of USD 30,000 in the secondary market.
(Main and featured image: Bryn Lennon – Formula 1 / Getty Images)
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