Meghan expands lifestyle brand into unexpected category

23 Oct 2026 • 3:52 AM MYT
The Independent
The Independent

The world’s most free-thinking newspaper

Meghan expands lifestyle brand into unexpected category

Meghan's As Ever lifestyle brand has added a new range of products to its “Holiday Collection”, including her first product for dogs.

The first-ever pet toy, a Raspberry Spread Plush Squeaker, is available for $20 (£15) and had previously been teased by Meghan on one of her Instagram Stories earlier this month.

The Duchess of Sussex has also introduced a teapot carrying a $98 (£73) price tag, and a $65 (£48) tub of chocolate-covered popcorn as part of the launch.

The new items form “chapter two” of the festive collection, with a post shared on the brand's Instagram page promising it boasts “something for everyone on your list”.

Meghan appears in an accompanying video lighting a candle, filling a champagne glass and placing chocolate bars on plates at a dining table.

Meghan Markle alongside husband Harry (PA Wire)

The launch comes just days after her husband admitted he wants his disagreements with William and the King to “work out”.

Asked in an interview with GQ magazine whether he grieves his “complicated” relationship with his father and brother, Harry said: "Yeah, yes, of course, from a family perspective, again another massively relatable issue for so many people.

"There's sibling disagreements, there's broken relationships between, you know, kids and their parents, kids and one parent.

“That continues to come up with me the whole time by people that I speak to, so I know how relatable it is.”

“That’s partly probably why there’s so much fascination…,” he said, adding: "Then people maybe look at us and go, ‘how are you going to work it out?’.

"Then ‘maybe how I see you’re going to work it out, maybe that will help me work my stuff out’. Some people don’t want it to work out – I want it to work out.”

Harry added: "Of course I do. With everything else that’s going on in the world, the most important thing is to reconcile – that’s the key point.”

Prince Harry has said he wants to work things out with his brother, William (AFP/Getty)

A Sussex spokesperson later confirmed his comments on others not wanting to work things out were “absolutely not intended as a swipe at his brother or any other member of his family”.

Asked if he thinks he could repair “this wound”, the Duke of Sussex told GQ: "Yeah of course, I think every wound… look, scars stick around forever but… what your perception is and what your mindset is to these things that have happened, certainly letting go of the past, that's something that I would encourage everybody to do.

"If there's certain things from the past that's still affecting your everyday, that's harder to let go of.

“But yeah, for me, there’s enough drama in the world and enough drama in people’s lives than to continue with issues with family.”

The brand's newest products went on sale two days after it was revealed Harry wants to reconcile with his family.

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