- Meghan Markle's company, As Ever, launched new products on June 20, including Apricot Spread and Orange Blossom Honey, which quickly sold out.
- Customers who purchased the Apricot Spread on June 20 were issued refunds due to overselling, with a promise to receive the item for free when it is restocked.
- This incident follows a similar overselling issue in April, where customers who bought limited-edition honey received refunds and free items, along with a signed apology from Meghan.
- As Ever recently launched a 2023 Napa Valley Rosé, which also sold out in under an hour despite its premium price point.
- Meghan Markle stated in May that As Ever is still expanding, with plans to focus on a "hospitality angle" and announce more products by the first quarter of 2026.
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