Meghan has expanded her As Ever range with a £195 wicker hamper as part of a new limited edition Holiday Collection.
The Duchess of Sussex marked the launch with an Instagram post thanking the team behind her lifestyle company, and shared a montage of footage and photographs.
In the post, she said she feels “very proud” of the brand, saying: “I pinch myself looking at how this brand has grown.”
The collection follows the unveiling of her £112 luxury advent calendar last week.
Alongside the Pantry Basket at £195, the range includes a Parlour Basket priced at £182 and a Hostess Basket at £159.
Each basket holds a different assortment of As Ever staples.
The most expensive, the Pantry Basket, contains a set of three jams, two jars of honey, flower sprinkles, three herbal teas, a hot toddy mulling spice kit and a spiced cider version.
A Treasures of the Orchard chocolate-covered fruit gift box is also on sale, priced at £56.
Among the clips Meghan posted was footage shared previously on Instagram in 2025, showing Princess Lilibet helping her make jam and saying in an American accent: “I think it’s beautiful.”
One photograph shows the Duke of Sussex in shorts and a T-shirt, standing with his hands on his hips and smiling, as Meghan crouches down to look at an As Ever hamper.
Other footage, also shared by her make-up artist friend Daniel Martin in 2018, shows Meghan racing to eat raspberries off her fingers.
The montage included childhood pictures of the Duchess and video of pots of her jam being filled in a factory, all set to the soundtrack of The Cranberries’ hit song Dreams.
The duchess, who moved back to the UK from California in August, wrote about her own journey as a young entrepreneur.
She described selling handmade scrunchies for one dollar, and later Girl Scout cookies, and also having lemonade stands.
“My entrepreneurial spirit was always there,” she said.
Referencing the Instagram account @thetiglets, run by Meghan supporters, and her own previous lifestyle blog The Tig, she added: “As I shared years ago on The Tig (PS, love you ladies @thetiglets): ‘Behind every successful woman is herself’ – and that’s true… but there’s more: a community of love, a squad of support, an amazing team.
“As I pinch myself looking at how this brand has grown, and as we introduce our holiday collection, I feel very proud, and grateful.
“A huge thanks to my team at @aseverofficial
“So proud of what we are creating together. Thanks for helping bring this vision to life.”
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