Meghan won’t restock cult As Ever jam anytime soon

28 May 2025 • 6:14 PM MYT
The Independent
The Independent

The world’s most free-thinking newspaper

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  • Meghan Markle's As Ever brand, which launched in April, will not be immediately restocked as she plans to reassess the brand's direction.
  • Products such as jam, honey and herbal teas sold out in less than an hour earlier this year.
  • However, the Duchess of Sussex says she intends to take a "step back" to analyse data from the initial launch to determine the future focus of As Ever.
  • Potential new products are slated for announcement in the first quarter of 2026.
  • Meghan expressed interest in exploring the hospitality aspect of As Ever, as well as fashion.

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