Midea Malaysia has introduced the SMART MASTER series to the local market, presenting a new generation of AI-integrated and IoT-enabled home appliances. The launch coincided with the simultaneous opening of 18 Midea brand stores nationwide, an expansion recognized by the Malaysia Book of Records for “Most Electrical Appliance Outlets Launching in an Event.”
Midea SMART MASTER Series
The idea behind SMART MASTER series is what you’d expect out of any modern-day smart appliance: think AI-driven processing, sensor-based automation, and cross-device connectivity, to name a few. The system enables appliances to analyze user behavior, adjust operations in real time, and coordinate with other devices through the Midea SmartHome app (shown above through a demonstration device).
During the nationwide launch, attendees were given a first look at the SMART MASTER lineup, supported by additional showcases featuring the Avigator series air conditioners, Insta-Fit Master series refrigerators, Laundry Suite, L-Shaped Cooker Hood MCH-90XS38 with RFID, Built-In Gas Hob MGH-2590GL with RFID, Robotic Vacuum Cleaner V12, and the Bladeless Fan.
New products aside, the main theme of the event was naturally the record-breaking side of things. While you can see this largely as an marketing exercise, the company does feature a fairly robust 18-strong retail footprint when the record attempt was made. The simultaneous launch involved 15 brand stores, two Pro-Shops, and one showroom in Kuala Lumpur, all coordinated via synchronized countdown (through Zoom calls, FYI) to reveal the refreshed storefront signboard.
To mark the launch, Midea is introducing several promotional activities throughout December. Customers purchasing selected products between 1 and 31 December will be eligible for a Gift with Purchase, while those spending RM288 and above at participating outlets from 3 to 10 December will receive a chance to participate in the Spin & Win activity. Additionally, purchases of RM488 and above from 3 to 31 December will qualify customers for the Spend & Win contest.
Pokdepinion: Software is indeed a big selling point for home appliances these days.
