Midea Malaysia recently pulled off one of the biggest retail expansions the local appliance market has seen, opening 18 brand stores across the country at the exact same time.
By doing this, they officially earned a spot in the Malaysia Book of Records for “Most Electrical Appliance Outlets Launching In An Event”, covering 15 brand stores, 2 Pro Shops, and 1 refreshed KL showroom.
During the live broadcast countdown, all 18 stores unveiled their new signboards simultaneously, reinforcing the unified push behind Midea’s expanding retail network. Store owners were introduced on-screen before a video presentation revealed the new SMART MASTER series, followed by plaque and certificate presentations to commemorate the record achievement.
At the heart of the launch was the introduction of the SMART MASTER lineup – a suite of AI-powered technologies built into Midea’s latest home appliances, designed to sense, adjust and respond to user behaviour through smart sensors and real-time intelligence.
Alongside this, Midea also showcased other innovations, including the Avigator series, Insta-Fit Master series, Laundry Suite, RFID-equipped cooker hoods and gas hobs, the V12 robotic vacuum, and a new bladeless fan.
These connected solutions form a broader smart-home ecosystem linked through the Midea SmartHome app, designed to deliver automation, remote control, and long-term energy efficiency through cross-device coordination.
To mark the nationwide opening, Midea is rolling out a series of December-exclusive promotions. Customers purchasing selected products within this month will receive special gifts while stocks last, shoppers spending RM288 and above at participating stores between December 3 – 10 will get a Spin & Win chance at prizes, and those who spend RM488 or more between December 3 – 31 will qualify for the Spend & Win contest.
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