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THE Minister of Women, Family and Childhood Development Datuk Seri Nancy Shukri has voiced strong concerns over the involvement of children in political campaigns during Sabah’s 17th General Election (PRN-17), warning that such practices constitute a form of exploitation that can have long-term consequences.
Speaking after officiating the Disability Equality Training (DET) Seminar and Job Coach Service Programme 2025, Nancy stressed that both authorities and parents have a pivotal role in preventing children from being used as tools for political propaganda.
“There are situations where children are not only featured in political content but are also taught to criticise or denounce certain parties, which is unacceptable. Children should be given positive education, and they should not be exposed to negative influences, especially participating in election campaigns,” she said.
Nancy emphasised that early exposure to political manipulation can leave lasting impacts. “We need to think about their future. Any action or statement made during childhood can leave an impression that lasts into adulthood,” she added.
The minister also referred to the case of the late Zara Qairina, which has sparked heated debate on social media, citing it as an example of how children can be exploited for political purposes—a practice she described as indicative of an unhealthy political culture that must be avoided.
Nancy noted that any exploitation of children in campaigns can be reported to the Malaysian Communications and Multimedia Commission (MCMC), which will take appropriate action under the law. While the Electoral Commission (SPR) operates under a different jurisdiction, reports involving relevant elements could potentially be directed to it as well.
In addition to addressing political exploitation, Nancy highlighted her ministry’s ongoing child protection advocacy programs, which now include a focus on artificial intelligence (AI) education.
She stressed that children must learn to control technology rather than be controlled by it, particularly as digital gaming increasingly influences youth behaviour.
The programmes are further strengthened through collaboration with the Royal Malaysia Police (PDRM) to improve content and delivery approaches, ensuring they are effective and relevant to contemporary challenges.
Nancy also called for greater parental involvement, noting that participation remains low in some initiatives.
She reported that the Kasih Kanak-Kanak programme has already reached 327 schools nationwide, involving 128,148 students and surpassing its initial target of 300 schools, reflecting a growing commitment to child welfare and education across Malaysia. - November 16, 2025