TWICE member MOMO, who is the Brand Ambassador for Onitsuka Tiger, fronts the House’s latest campaign for its DENIVITA line. In the visuals, the Japanese pop star can be seen sporting a drawstring set-up in a lilac overdye finish, hand-printed T-shirts and a Japanese-made black denim.
MOMO has starred in a variety of campaigns since joining the Onitsuka Tiger family and the all-new DENIVITA one is newest addition to the portfolio. As usual, the artist brings her cool girl charm and effortless style to the game — adding pizzazz one design at a time.
For the uninitiated, the DENIVITA collection — a fusion of “DENIM” and “VITA” — is the Japanese brand’s exploration of denim creations. The styles are meant to be bold and expressive while focusing on Japanese-made denim. The series was unveiled back in 2025 and in Malaysia, Onitsuka Tiger held a star-studded party in Kuala Lumpur to celebrate its launch. There were performances by the likes of Uriah See and Ashley Lau as well as guests such as Juwei Teoh and Iyzdham Ang among others.
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Learn more about Onitsuka Tiger and the DENIVITA collection HERE.
(All photos by Onitsuka Tiger)
Note : The information in this article is accurate as of the date of publication.
