Twenty years after enlisting George Clooney as its face (remember his iconic What Else? tagline?), Nespresso is shaking things up, swapping the silver fox for pop princess Dua Lipa. Officially named global brand ambassador, the superstar has taken over the charts, the fashion scene, and now, our morning coffee.
Nespresso’s chief marketing officer, Leonardo Aizpuru, shares: “We are excited to welcome Dua Lipa to the Nespresso family… Our purpose is to empower endless exploration through exceptional coffee, and Dua brings that mindset to life in a modern, effortless way.”
Dua Lipa is the rare pop powerhouse making global domination seem like a casual night out. Her smash hits, including New Rules and Levitating fuelled her meteoric rise, with several tracks surpassing two billion streams on Spotify. Off stage, the Dance the Night singer commands attention with her impeccable style, turning heads at every red carpet. She doesn’t follow trends; she is the trend.
On becoming the newest face of the global coffee brand, she muses: “I feel like I have grown up with Nespresso. There’s always been a Nespresso machine nearby… so teaming up with them was really an easy decision… working together has already been loads of fun, and it’s just the beginning.”
Naturally, a fresh face means a fresh global campaign. The iconic brand teases Vertuo World, set to unveil on April 14 and kicking off its new creative chapter. Led by Dua Lipa, it spotlights the brand’s passion for exploration and elevated coffee moments. The campaign will also give a nod to longstanding ambassador Clooney, who will make a brief appearance.
From pop charts to perfect pods, Dua Lipa is set to change the Nespresso coffee game, one sip at a time.
(Hero image credit: @nespresso / Instagram)
This story first appeared here.
Note : The information in this article is accurate as of the date of publication.