- Four-time Grand Slam champion Naomi Osaka has urged content creators to “respect” tennis etiquette after influencers using portable lights delayed her US Open match.
- Around 100 influencers were granted accreditation for the tournament as organisers seek to broaden the sport's appeal and increase fan engagement.
- Players including Jessica Pegula and Daniil Medvedev raised concerns that courtside distractions, such as selfie lights during play, disrespect the athletes.
- The US Open and the ATP tour are increasingly leaning on influencers and social media partnerships like TikTok to drive record attendance figures.
- Osaka suggested better management and spectator education are required to ensure new audiences understand the rules while growing the sport.
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