- New data reveals that nearly half of new bingo customers are Gen Z and millennials, with 44 percent of first-time visitors being under 35.
- This growing interest among younger demographics is largely attributed to a desire for more affordable social activities and a reduction in alcohol consumption.
- A survey indicated that 33 percent of young adults find traditional nights out focused on drinking too expensive, with many also deeming them “overrated” or “repetitive”.
- Younger people are increasingly seeking alcohol-free and activity-based social experiences, with 79 percent interested in non-drinking plans and 82 percent wanting more active nights out.
- Bingo appeals to this demographic due to its low cost, high entertainment value, social atmosphere, and the chance to win prizes, offering a refreshing alternative to typical evenings out.
IN FULL
