New poll shows link between where people shop and how they vote

PoliticsOpinion
6 Oct 2026 • 12:43 AM MYT
The Independent
The Independent

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New poll shows link between where people shop and how they vote

  • New polling by More in Common reveals distinct political preferences among shoppers across major British supermarkets.
  • Labour leads among shoppers at Tesco, Asda, Waitrose and Aldi, reflecting a steady national polling lead for the party.
  • Aldi shoppers are among the most politically divided, showing strong support for Labour alongside notable backing for Rupert Lowe's Restore Britain party.
  • Shoppers at Sainsbury's and M&S favour the Conservatives, while Reform UK holds the top spot among Lidl and Morrisons shoppers.
  • Amid rumours of an early general election, Prime Minister Andy Burnham announced plans to reform the UK voting system if Labour wins the next election.

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