New TikTok Shop Live Hub in Sabah to boost MSME digital growth

LocalTechnology
16 Feb 2025 • 2:28 PM MYT
Daily Express
Daily Express

Daily Express Online (Malaysia) is Sabah's top-ranked & most viewed English news site. It is also Sabah's leading & most circulated daily English newspaper.

image is not available

By: Sabah Publishing House Sdn Bhd

PENAMPANG: The first TikTok Shop Live Hub here was launched in collaboration with Tekun Nasional to support micro, small, and medium enterprises (MSMEs) in Sabah through e-commerce opportunities.

Entrepreneur Development and Cooperatives Minister Datuk Ewon Benedick said the initiative is crucial in strengthening Malaysia’s e-commerce ecosystem, particularly in Sabah, by fostering digital business growth and innovation.

AdvertisementThe partnership also provides business owners access to funding and training to help them establish a strong presence in the digital marketplace.

Tekun Nasional and TikTok Shop Malaysia aim to set up 12 Live Hub Studios across six states, including Sabah, Kuala Lumpur, Penang, Johor, Kelantan, and Sarawak.

SPONSORED CONTENT How Spritzer’s silica rich natural mineral water makes your skin healthier When it comes to skincare, the first thought on our minds would be beauty products such as serums, creams, and masks. However, beauty experts and even researchers have stated that drinking more water can be just as crucial for your skin's health. Read more TikTok Shop Malaysia Strategic Partnerships Director Nur Azre Abdul Aziz highlighted that nearly RM3 million will be invested to develop these hubs, enabling local MSMEs to leverage live streaming for business growth.