Tottenham resisted offers from Newcastle and Aston Villa for Lucas Moura last week.
Villa boss Steven Gerrard had been seeking attacking reinforcements following the club's disappointing start to the season.
Meanwhile, Newcastle's Eddie Howe was scouting another forward to provide competition for Callum Wilson and record signing Alexander Isak.
However, Tottenham refused to sell Moura despite the fact that he has less than 12 months remaining on his current contract, reports transfer expert Fabrizio Romano.
Spurs chiefs will now have to offer the Brazil international an extension if they don't want to lose him for nothing next year.