Nike removes Boston Marathon advert after backlash

19 Apr 2026 • 9:33 PM MYT
The Independent
The Independent

The world’s most free-thinking newspaper

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  • Nike removed a controversial advert displayed in Boston ahead of the city's marathon after facing online criticism.
  • The sign, which stated “Runners welcome, walkers tolerated,” was accused of being exclusionary and insensitive.
  • Many critics pointed out that even elite runners might need to walk during the challenging 26.2-mile race due to various circumstances.
  • Nike issued a statement acknowledging the advert 'missed the mark' and affirmed its commitment to inclusivity for all runners.
  • Despite widespread criticism, some within the running community understood the advert's intent, linking it to Boston's distinct performance culture.

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