Taking place at Mid Valley Exhibition Centre from April 23 to 26, the four-day K-Beauty Festa 2026 event features over 120 participating brands.
PETALING JAYA: Love Korean skincare and makeup? Watsons Malaysia is bringing back its K-Beauty Festa 2026 and it’s bigger than ever, featuring over 120 participating brands.
Taking place at Mid Valley Exhibition Centre from April 23 to 26, the four-day event introduces nearly 30 new brands, reflecting growing demand for Korean beauty products among Malaysian consumers.
Watsons Malaysia chief operating officer Danny Hoh said the expanded line-up aims to enhance customer experience and accessibility to the latest beauty trends.
“At Watsons, we are proud to bring these exciting trends closer to our customers through K-Beauty Festa. This year, we are taking the experience to the next level with our largest brand line-up yet, allowing customers to explore, discover, and enjoy the latest beauty products all in one place.”
“The festival reflects Watsons’ commitment to creating engaging retail experiences beyond traditional shopping. More than a beauty event, K‑Beauty Festa is an immersive platform where customers can connect with brands, experience new products, and discover emerging trends shaping the future of beauty,” added Hoh.
This year’s festival adopts a game-themed concept, highlighting the evolution of K-beauty through advanced formulations and trending ingredients such as peptides, PDRN and skin-barrier repair technologies.
Visitors can explore a wide range of categories, including skincare, cosmetics, hair care, healthcare and personal care, alongside product launches, promotions and interactive experiences.
Shoppers can enjoy RM100 worth of goodies with purchase, e-cash vouchers and exclusive gifts, with tiered rewards based on spending. Additional deals include an instant RM12 discount with RM100 spent on skincare and RM10 off with a RM120 purchase.
Those who spend during the festival can also redeem specially designed K-beauty themed gifts. Rewards include a K-Beauty Puzzle Cube (RM80 spend), K-Beauty Gameboy (RM200 spend), and a chance to join the Mystery Grab activation (RM250 spend). Customers who spend RM300 and above will receive a K-Beauty disposable camera.
A K-Beauty Spend & Win contest in partnership with Traveloka also offers participants a chance to win Korea flight and hotel vouchers, along with Watsons e-vouchers.
Click here to RSVP for the K-Beauty Festa 2026!
