Petaling Jaya, 15 July 2026 – Panasonic Malaysia introduces THE BARIKAN to the Malaysian market. Developed for barbers, hairstylists and grooming enthusiasts seeking professional-grade grooming tools, THE BARIKAN places a strong focus on performance and usability. The first product to debut from the new professional series in Malaysia is the ER-XT70 T-Shaped Trimmer.
Following successful introductions in Japan, Europe and the United States, Panasonic is now expanding THE BARIKAN across Southeast Asia, with Malaysia playing an important role in the brand’s regional growth strategy. Named after the Japanese term for hair clippers, THE BARIKAN pays tribute to the country’s rich barbering heritage. The word is believed to trace its origins to the Meiji era, when European clippers were first introduced to Japan.
By connecting that historical turning point to the present, Panasonic aims to reimagine what Japanese craftsmanship can bring to the modern global barbering scene. The goal is not only to offer high-performance tools but to contribute to the ongoing evolution of barber culture worldwide.
“THE BARIKAN embodies Panasonic’s philosophy of Japanese Quality, where craftsmanship, precision and attention to detail come together to create products professionals can trust. Inspired by Japan’s rich barbering culture and backed by decades of expertise in grooming technology, the ER-XT70 delivers the performance, reliability and usability needed to support today’s grooming professionals and enthusiasts. Thoughtfully designed to enhance both precision and usability, THE BARIKAN reflects our commitment to creating products that elevate everyday experiences through the quality and care synonymous with Japanese craftsmanship,” said Keisuke Nishida, Managing Director of Panasonic Malaysia.
Panasonic entered the professional clipper market more than 40 years ago, bringing with it the technological expertise honed through decades of electric shaver development. The company’s hair clippers and trimmers for professional use are renowned for their lightweight and ergonomic design, ease of use and precision cutting, have earned widespread acclaim among barbers and stylists.
As a result, Panasonic has established itself as a market leader in Japan and key European markets, including Germany, France, and Italy, where its hair clippers and trimmers have ranked No.1 in professional usage among hairdressers and barbers for nine consecutive years since 2016.
In recent years, the popularity of the men’s “fade” haircut, with its sharp, tapered gradients from short sides to longer tops, has taken hold globally. Alongside this trend, barbers have gained greater influence and visibility in the grooming industry.
Recognising this shift, Panasonic is strengthening its product development efforts tailored specifically to barbers. By aligning with the culture and values of the barbering community, Panasonic aims to deliver tools that not only meet professional demands but also empower users to express themselves and elevate their craft.
Precision Engineered for Modern Grooming
Crafted in Japan, the ER-XT70 is built for professionals and individuals seeking professional-grade grooming tools who value control and clarity during precision work. Featuring Panasonic’s slimmest neck design to date, the trimmer offers an unobstructed view of the cutting area, crucial for clean lines, smooth fades and detailed trimming around difficult contours such as the ears and hairline.
The slim-neck profile enhances visibility, reach and detailing, enabling greater precision when working around challenging areas and helping users achieve cleaner finishes with confidence.
Incorporating Panasonic’s in-house engineered 45° blade-edge technology, the trimmer delivers a sharp, efficient cut with minimal resistance, even on dense, thick hair. Powered by a high-torque motor with an industry-leading speed of up to 8,000 RPM, the clipper delivers steady cutting performance, while precision-rounded blade tips engineered with advanced Japanese technology ensure a comfortable and gentle cutting experience.
The combination of Panasonic’s proprietary blade technology and high-torque motor provides consistent cutting performance while helping to minimise pulling and resistance. Customisable speed settings further allow users to balance power and finesse depending on their grooming needs.
Designed and manufactured in Japan, the ER-XT70 reflects Panasonic’s commitment to quality craftsmanship and innovation, supporting both technical precision and creative expression in modern grooming.
Key features include:
- Slim-neck profile for all-access visibility, reach, and detailing
- 45° Japanese stainless-steel blades paired with a high-torque motor for precise, effortless cutting without tugging
- Precision rounded blade tips for clean, gentle cutting
- Customisable speed settings, offering both power and finesse
Panasonic is also collaborating with MR.BROTHERS CUT CLUB, a renowned Japanese barbershop brand known for reinterpreting classic American barber culture through a contemporary lens, as part of its efforts to strengthen connections with the global barbering community.
The Panasonic THE BARIKAN ER-XT70 T-Shaped Trimmer will be available in Malaysia from 15 July 2026 at a recommended retail price of RM699. The trimmer will be offered in a premium gold finish.
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