Peace in the South Caucasus is opening new opportunities for Azerbaijan to position itself as a multi-country travel hub, says Azerbaijan Tourist Board CEO Florian Sengstschmid.
Improved regional cooperation, including joint Silk Road Heritage initiatives with Uzbekistan, is helping attract long-haul visitors.
Sengstschmid highlights the country’s rich cultural tapestry and growing connectivity, with new routes and carriers supporting rising demand.
As perceptions shift and confidence builds, Azerbaijan aims to showcase its diverse landscapes and vibrant energy far beyond Baku, strengthening its reputation as a welcoming and dynamic destination.