Years after winning Miss Universe 2015, Pia Wurtzbach continues to evolve in the public eye — from beauty queen and actress to entrepreneur, fashion personality and advocate. Her latest campaign reflects another aspect of that evolution: skin care and self-renewal.
Wurtzbach recently fronted the launch of Belo Genesis Lift, a doctor-developed treatment by Belo Medical Group that combines the contour-focused Belo Liftera Prima with the Belo Beauty Cocktail, a blend designed to improve skin hydration, elasticity and overall texture. The treatment was introduced during a media event held at Belo Nexa.
According to Belo Medical Group, the procedure addresses both facial structure and skin quality in one session by combining lifting technology with skin rejuvenation treatments.
“We always innovate with our patients in mind,” said Gina Lorenzana, CEO of Belo Medical Group. “How can we deliver an even better combination than our last? How can we improve on our signature lifting treatment?”
For Wurtzbach, the campaign aligned with a period filled with public appearances and international engagements.
“I am very happy that I was the one chosen for this campaign,” she said during the launch event. “It’s true that you see the effects immediately on the day, but it also gets better as the days and weeks go by.”
“The timing was really perfect for me because it settled in just in time for my events. I felt really confident,” she added.
Wurtzbach, who has remained visible on the global fashion scene in recent years, said the treatment fit naturally into her schedule because of its minimal downtime.
She also repeated a line long associated with the brand, saying with a laugh: “It is true that only Belo touches my skin.”
Sessions for Belo Genesis Lift typically last between 60 and 90 minutes, according to the clinic.
The campaign centers on the idea of renewal, with Wurtzbach representing what the brand describes as continuous personal evolution — from her early years in entertainment to becoming one of the country’s most recognizable international figures.