Places in UK where a house costs under £300k – the cheapest isn't where you expect

Business & FinanceProperty
6 Nov 2026 • 9:34 PM MYT
The Independent
The Independent

The world’s most free-thinking newspaper

Places in UK where a house costs under £300k – the cheapest isn't where you expect

  • Zoopla analysed 929 towns across Britain, revealing that a typical home costs £299,100, equivalent to 4.3 times average annual household earnings.
  • More than 30 towns offer properties priced at less than two years of household income, with Shildon in County Durham identified as the most affordable.
  • Scotland dominates the list of affordable locations, accounting for 23 of the 36 towns where homes cost less than twice local annual wages.
  • Tower Hamlets was named London's most affordable borough at 4.91 times household income, while Dover led the South East at nearly three times earnings.
  • Zoopla highlighted that while house prices are rising slower than incomes, higher mortgage rates continue to affect buyer affordability despite increased choice.

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