PUMA has unveiled the latest chapter of its campaign with ROSÉ, spotlighting the return of the archival-inspired H-Street sneaker.
The new campaign places the silhouette within a surreal suburban setting, blending familiar neighbourhood imagery with understated fashion styling as the H-Street becomes part of ROSÉ’s everyday world.
Originally introduced as a lifestyle sneaker in 2003, the PUMA H-Street traces its roots back to PUMA’s late-1990s Harambee running spike silhouette. Designed with lightweight construction and sprint-inspired proportions, the shoe retains its low-profile shape, breathable mesh upper and signature T-shaped toe box.
For 2026, the H-Street arrives in a new “Ivory” colourway accented with metallic detailing, balancing neutral tones with subtle flashes of shine while maintaining its performance-inspired aesthetic.
The relaunch continues PUMA’s strategy of reintroducing archival sportswear silhouettes through contemporary fashion and cultural collaborations, with ROSÉ positioned at the centre of the campaign.
The PUMA H-Street will be available from 7 May 2026, priced at RM399.
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