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KUALA LUMPUR – Sports brand Puma has been officially removed from the boycott list after deciding it will end its contract with the Israel Football Association (IFA).
It was reported that the German sportswear giant confirmed it would end its sponsorship of the IFA on Dec 31, 2024.
Boycott, Divestment and Sanctions (BDS Malaysia) chairman Prof Dr Mohammad Nazari Ismail said following this, the BDS Movement, which coordinated boycott activities globally has announced that Puma is officially off the boycott list.
"We are no longer conducting campaigns or encouraging people to boycott Puma," he told Sinar Daily when met at the third International Conference on Palestine Studies held here, today.
Puma has been subjected to an effective global boycott campaign since 2018, when 215 Palestinian sports teams called on the German company to end its sponsorship of the IFA.
The IFA not only includes teams in illegal Israeli settlements on stolen Palestinian land in its official leagues, it has also actively advocated to maintain them, together with the Israeli government.
