PUSPAKOM’s “Ride of Integrity” film follows Alex, a former vehicle inspection runner whose past decisions had serious consequences for his family, and who continues to grapple with difficult moral choices.
SHAH ALAM: PUSPAKOM hosted a Chinese New Year media luncheon themed “Ride of Integrity” today, offering members of the media an exclusive preview of its Inspection Hati Aidil Chinese New Year brand film.
Held at the Glenmarie Hotel and Golf Resort, the event featured a traditional Chinese New Year Yee Sang tossing ceremony, followed by the exclusive screening of “Ride of Integrity”.
Meanwhile, PUSPAKOM chief executive officer Mahmood Razak Bahman said festive seasons such as Chinese New Year highlight the shared responsibility of ensuring safe journeys for families travelling long distances to reunite with loved ones.
“Festive seasons are about family, responsibility and returning home safely to the people who matter most. PUSPAKOM carries the responsibility of ensuring vehicles are safe on the road, especially during peak travel periods,” he said.
Building on the Inspection Hati Aidil series introduced in 2025, the latest instalment explores themes of honesty, accountability and responsibility in vehicle inspection.
The film follows Alex, a former vehicle inspection runner whose past decisions had serious consequences for his family, and who continues to grapple with difficult moral choices.
The film presents integrity and road safety as everyday responsibilities shaped by personal choices and their impact on families and communities. This storytelling approach supports the Ministry of Transport’s road safety efforts, particularly during festive periods when travel risks are heightened.
The event also included a panel discussion and media Q&A session featuring actors Eric Lay and Joyce Harn, director Bobby Husaini, Mahmood, and PUSPAKOM’s Head of Marketing Communications and Business Development, Siti Khairuddin.
Don’t forget to keep an eye out on Feb 9 as the film will be made available across PUSPAKOM’s digital platforms and online portals!