Korean singer and actor Bae Suzy shares her relationship with Longines, her favourite timepieces and a day in her life.
Longines gathered a conglomerate of APAC-based media and trade partners to Seoul, South Korean for an exclusive showcase of its Novelties 2025 – offering a first look at the brand’s latest timepieces including the Ultra-Chron Carbon and the Conquest Chronograph Sky Edition.
The evening was graced by the stunning presence of Longines Ambassador of Elegance, Bae Suzy who joined CEO Matthias Breschan for an intimate on-stage conversation during the private gala dinner. Sharing laughter and anecdotes, Suzy also shared her gratitude for being part of the Longines family as the embodiment of timeless elegance.
Earlier that day, we had an opportunity to sit down with the Korean singer and Doona! lead actress for a little tête-à-tête on elegance, timepieces and a day in life as Bae Suzy.
Since you have become Longines global brand ambassador, what is the most memorable moment so far?
I think the Longines Queen Elizabeth Stakes Day in Australia stands out the most. It had been my first time attending a horse racing-event, and the energy at the venue was incredible–it was such a fun and unique experience. The weather was great, and I had a wonderful time with the staff and team that I traveled with, so overall it was a memorable experience.
As the Longines Ambassador of Elegance, how have your own relationship with time changed since partnering with Longines?
Ever since partnering with Longines, I’ve started wearing watches more often, and as I wear them more frequently, my affection for the brand has grown alongside my knowledge of Longines’ craftsmanship and history.
The job as an actress sometimes requires a life with no down time. Do you have your own ‘time control method’?
On days when I don’t have anything scheduled, I try to dedicate that time entirely to myself. I enjoy hobbies like drawing, listening to music, reading, tennis and pilates when I have time. I also love meeting friends and enjoying a good meal or chatting over coffee, which helps relieve stress.
In a way, I try to make a conscious effort to separate my work life and down-time so that when I do have time off, I can fully recharge.
How does an off-day look like for Suzy?
I usually enjoy spending my days off by myself. Some things that I like to do on off-days are drawing, going on walks with my dogs, reading books, or editing videos for my YouTube channel. I like to also do house chores like cleaning my home – I find it therapeutic.
Could you share with us what you love about the watch you’re wearing today?
Actually, I had a short photoshoot with Longines this morning wearing this watch. The watch is a new model from the Conquest collection that I wore in last year’s Conquest campaign, and I love its variety of dial colours and sporty design. My favourite would be the Conquest… the green and blue ones. I love the beautiful colours.
How do you like to wear your watch?
For me, a watch isn’t simply just an accessory — it’s a reminder of the value of time. With my busy schedule, managing my time well is crucial, so watches are an essential part of my life. When selecting a watch, not only do I consider the design, but also how it feels to wear and the practicality of it. Therefore, I prefer designs that aren’t too heavy and sit naturally on my wrist.
In your opinion, is elegance something that naturally develops over time, or does it require conscious effort to cultivate?
I believe that elegance is something that naturally comes out. It’s not something that you can create artificially—it’s shown through your values, attitude, and mindset. But I also think that maintaining that elegance does take a certain amount of effort.
Through your work as an ambassador, what has been the impression on you so far and is there any message you would like to deliver in the future?
Being an Ambassador of Elegance for Longines has reflected on the brand’s slogan regarding elegance. Further, experiencing Longines’ long history and craftsmanship has truly been enriching. I hope you continue to show love for Longines — and for me as well!
(All images by Longines)