Rugby's top nations forge new commercial alliance to increase broadcast revenue

5 Nov 2026 • 1:58 AM MYT
The Independent
The Independent

The world’s most free-thinking newspaper

Rugby's top nations forge new commercial alliance to increase broadcast revenue

  • The Six Nations and Sanzaar have established a new commercial organisation to pool and sell media rights for major competitions including the Six Nations, Rugby Championship, and Nations Championship.
  • The new company will be governed by a chief executive and a board comprising representatives from the 10 founding rugby unions across the Northern and Southern Hemispheres.
  • RFU chief executive Bill Sweeney explained that aggregating broadcast rights is designed to significantly drive up TV revenue, which has lagged behind growing sponsorship income.
  • The 2028 Nations Championship finals will no longer be hosted in Qatar following the collapse of a sponsorship deal, with France, Spain, and England considering bids.
  • Doubts over whether promotion and relegation will still be introduced in 2030 have exacerbated fears that top-tier nations are creating a closed elite in world rugby.

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