Samsung Electronics Introduces 2026 AI TVs, Redefining Home Entertainment with Smarter Experiences

TechnologyLifestyle
13 May 2026 • 8:00 AM MYT
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Samsung Electronics Introduces 2026 AI TVs, Redefining Home Entertainment with Smarter Experiences

Samsung 2026 TV line-up features Micro RGB, OLED, The Frame, Neo QLED, Mini LED and Crystal UHD models, brings smarter, personalised viewing experience with Vision AI Companion

SINGAPORE -

Media OutReach Newswire

- 13 May 2026 - Samsung Electronics Singapore today announced its 2026 TV line-up with expanded AI-powered features across more TV models. Designed to transform home entertainment experience, the 2026 Samsung TV line-up features smarter picture, sound and personalised experiences from its premium models – Micro RGB, OLED and Neo QLED – as well as Mini LED and Crystal UHD TVs and its Lifestyle TVs, The Frame.



TV Image 1.jpg


This year, Samsung is expanding

Vision AI Companion

features across its TV line up, bringing AI-powered viewing experience to more categories and screen sizes to fit any consumer needs[1].



"As home entertainment evolves, consumers are looking beyond exceptional picture quality and sound. They seek a TV experience that resonates with their lifestyle and seamlessly integrates into their daily routines," said Patrick Khor, Head of Visual Display at Samsung Electronics Singapore. "With the expansion of Vision AI Companion across our AI TV line-up, Samsung is delivering a more intuitive and personalised experience, tailored to diverse interests such as entertainment, sports, gaming, and art. This redefines the Samsung TV as a smarter and more adaptive companion for our everyday life in Singapore."



Vision AI Companion Brings Smarter, More Immersive Viewing Experiences



Vision AI Companion (VAC)

brings together Samsung's AI features for TVs, integrating Bixby, Perplexity and Microsoft Copilot, to make the TV experience more intelligent and personalised. Designed to serve as an entertainment companion, VAC can help guide users on what to watch, what to eat and what to listen to, extending the role of the TV beyond viewing alone.



The AI TV line-up also brings AI-enhanced entertainment features to movies, sports and gaming content:


  • AI Upscaling Pro: uses AI to analyse and enhance low-resolution content in real time, delivering greater detail, depth and contrast, while Colour Booster Pro analyses and categorises scenes to provide more vivid, lifelike colour.
  • AI Football Mode Pro: Automatically analyses match scenes in real time to optimise picture and sound for smoother ball movement, vivid colour and more immersive stadium audio.
  • AI Sound Controller Pro: analyses dialogue, background music and sound effects in real time, letting users adjust elements such as commentary and crowd noise for a more immersive experience.


TV Image 2.png


Micro RGB: Defining the Future of Premium Picture Quality



Micro RGB

(R95H and R85H models) expands Samsung's premium TV experience across a wider range of screen sizes, bringing highly precise colour, brightness and immersive AI-powered viewing to more consumers.



Available in sizes from 55" to 115", Micro RGB is built on Samsung's proprietary

Micro RGB Technology

, which uses individually controlled red, green and blue micro LEDs to deliver cinema-class brightness, contrast, and true-to-life colour.



Additionally,

Glare Free technology

minimises light reflection in bright environments, allowing users to enjoy their viewing experience across a range of lighting conditions anytime.



Micro RGB also brings

Vision AI Companion (VAC)

and other

AI-optimised features

to Samsung's premium large-screen category, adding more intelligent and personalised viewing experiences.

Micro RGB AI Engine Pro

fine-tunes colour, motion and depth for optimal image quality. Each scene delivers an immersive experience with

Micro RGB Precision Colour 100

, ensuring fuller and more lifelike colour expression, with support for 100% colour coverage of BT.2020, an international standard set by the International Telecommunication Union (ITU)[2].



Micro RGB Colour Booster Pro

and

Micro RGB HDR Pro

leverage Samsung's AI technology to further refine picture quality by optimising colour and contrast scene by scene, helping deliver more vibrant visuals across a wide range of brightness levels.



Reinforcing Samsung's focus on premium viewing comfort, the R95H has also received both the

Safety for Eyes and Circadian Rhythm Display (CRD) certifications

from Verband Deutscher Elektrotechniker (VDE), a leading global testing institute based in Germany.



OLED: Improved Immersion across Gaming and Football



Samsung's 2026

OLED TVs

(S95H, S90H and S85H models) continue to elevate the gaming and football viewing experience, offering deep blacks, rich colour, immersive performance and refined design across a wider range of viewing preferences.

Glare Free technology

is available on S95H and S90H for true blacks and rich colours, even in bright rooms.



On the flagship S95H, which will be launched towards the end of 2026 in Singapore, Samsung added premium features designed to elevate both entertainment and art.

Pantone Validated ArtfulColor

helps preserve the authenticity of original artwork with faithful colour and exceptional detail, while Art Store extends Samsung's art experiences to its OLED model range.

FloatLayer Design

also gives the display a lighter, more refined presence that blends in more naturally with the home environment.



For gamers, Samsung OLED's

Ultimate Gaming Pack

helps keep fast motion crisp and responsive. It brings together

Motion Xcelerator 165Hz

, support for key VRR platforms such as

AMD FreeSync Premium Pro

and

NVIDIA G-SYNC Compatible

, and quick-access gaming tools for smoother, more intuitive play.



For sports fans, the S95H and S90H feature

AI Football Mode Pro

, while the S85H features

AI Football Mode

, to optimise picture and sound in real time for a more immersive game match experience at home.



Neo QLED: Enhanced Picture Quality with More Connected Experiences



Samsung's Neo QLED

(QN70H model) brings together enhanced AI picture quality and more connected viewing experiences, available in sizes from 55" to 85". Each model delivers the brightness, contrast and smart optimisation expected from a true QLED experience.



Certified by TÜV Rheinland as a Real QLED TV

, Samsung Neo QLED uses a blue light backlight and a genuine quantum dot sheet to maintain a stable colour spectrum and consistent picture performance.

Real QLED with 100% Colour Volume

keeps colour accurate and stable with clear detail on every scene, even at high brightness levels.

Quantum Mini LED

sets the standard for contrast and enables ultra-precise light control, delivering depth and clarity scene after scene.



The viewing experience is now more seamless with VAC, which displays helpful information on-request without disrupting on-screen content. In addition to VAC adding seamless searches – enquiring how to clear a particularly difficult stage in a video game or looking up a favourite football player – to the viewing experience, Samsung is expanding AI-powered picture and motion optimisation across the Neo QLED line-up. These enhancements include

4K Upscaling

and

gaming performance of up to 144Hz

[3] powered by the

NQ4 AI Processor

.



Mini LED: Rich Viewing Experiences Now Available in a Larger Screen



Samsung Mini LED

(M90H, M75H, M1EH models) brings a brighter, richer viewing experience to more viewers. More precise light control and

Pure Spectrum Colour

give images greater depth and clarity, as well as contrast that feels more defined from one scene to the next.



The Samsung Mini LED range features an extensive selection of screen sizes, accommodating all rooms and homes. The range includes sizes from 43" to an exclusive 100" screen in the M90H model.



Consumers can also experience superior Mini LED picture quality with AI-powered features for sports, gaming and everyday entertainment with

Mini LED 4K Processor

[4] which powers picture optimisation and upscaling.

Mini LED HDR

[5] and

Motion Xcelerator

brings a dynamic viewing experience that keeps fast-paced content smooth and clear. And with

Dynamic Sound Pack

, the Mini LED line-up features Adaptive Sound that optimises sound based on real-time scene[6] for an immersive viewing experience.



Samsung Electronics Introduces 2026 AI TVs, Redefining Home Entertainment with Smarter Experiences


The Frame and Music Studio: Elevating Design-Forward Spaces



Samsung's lifestyle TV and sound line-up combine design and technology to offer a personalised experience for modern homes in Singapore.



The timeless

The Frame

line-up minimises distractions and allows art that matches your room, mood or occasion to take centre stage. Accessible through the

Samsung Art Store

, it now features over 5,000 curated artworks through official partnerships from prestigious global galleries – Louvre, MoMA, as well as art from National Gallery Singapore.



Featuring

Pantone Validated ArtfulColor

and

Glare Free technology

,

The Frame Pro

(LS03HW) offers

Neo QLED picture quality

to deliver rich contrast, true-to-life, paper-like colour expression and clearer detail, even in bright rooms. With a slim 24.9mm design depth and

Wireless One Connect

, The Frame Pro offers a clean setup with minimal in-wall work needed to achieve a cable-free aesthetic.



Meanwhile,

The Frame

(LS03HE) features a built-in design that enables easy in-wall wiring while preserving The Frame's iconic flush-to-wall look. Available in a new 98" size, The Frame offers a gallery-scale canvas ideal for displaying large-format artwork.



For sound devices with audio as expressive as its design for the modern home, Samsung has introduced the

Music Studio Series

designed by renowned designer Erwan Bouroullec. The new home audio range builds on Samsung's long-standing leadership in premium home audio, including its

12-year run as the world's No. 1 soundbar brand

[7].



The new

Music Studio 7

follows the recent launch of the

Music Studio 5

. The Music Studio 7delivers an immersive 3.1.1-channel audio experience designed for richer, more expressive listening. Key features include:


  • Hi-Resolution Audio and Dolby Atmos®: more detailed and immersive sound playback, while its super tweeter extends frequency response up to 35kHz for enhanced musical detail.
  • Expanded Q-Symphony: lets users connect up to five compatible sound devices[8] with a Samsung TV to build a more immersive audio-visual experience at home.
  • Built to pair naturally with big-screen TVs: two Music Studio 7 units placed on either side of a larger display can create a more balanced interior look while widening the stereo soundstage.


Built for flexibility, Music Studio can also wirelessly connect to various devices via Wi-Fi or Bluetooth anywhere at home. With

Spotify Tap

integration, users can double tap their phone to a Music Studio speaker to launch a playlist of recommended songs, with another double tap calling up a fresh playlist without needing to launch the app[9]. Users can wirelessly connect up to 10 Music Studio speakers through

Group Play

to create new listening opportunities and soundstages[10].



The Music Studio 7 features Bouroullec's signature Dot Design and is available in two colourways – black or white.



Q-Series Soundbars: Elevating Home Theatre Setups to New Heights



For the ultimate cinematic experience,

Samsung Q-Series soundbars

deliver powerful, detailed surround sound across all content types. This year's line-up includes the

HW-Q990H

,

HW-Q930H

,

HW-QS90H HW-Q800H

and

HW-Q600H

.



The flagship HW-Q990H is Samsung's most immersive soundbar yet, with

true 11.1.4 channel sound

that surrounds listeners from every angle[11].

Wireless Dolby Atmos

[12]helps listeners hear every distinct beat and pulse – just like they would in a theatre. Dolby Atmos is also supported with an HDMI cable.



Its

compact dual active subwoofer with AI Dynamic Bass Control

[13] uses AI-based algorithms for dramatic, powerful bass with minimised distortion, while retaining a space-efficient, compact form factor.

SpaceFit Sound Pro

ensures ideal sound for the space, using a built-in microphone to analyse the room and automatically adjust sound settings, while

Adaptive Sound

recognises the type of content on screen and optimise audio for clearer voices and more detailed content.



A new feature to the 2026 Q-Series Soundbar line-up[14] is

Sound Elevation

, which ensures a more natural and comfortable listening experience by directing sound towards the image on the TV screen. This way, dialogue will sound like it's coming from where the characters are positioned on-screen, versus where the soundbar is placed below the TV.

Auto Volume

also avoids sudden volume jumps when switching channels, content and streaming services.



As the first all-in-one Samsung soundbar, the

HW-QS90H

blends premium performance with aesthetic versatility. It delivers deep bass with four built-in woofers, removing the need for a separate subwoofer. With gyro sensor that recognises its position to optimise sound accordingly, the soundbar can be placed on a TV stand or mounted on a wall.



It's the ideal solution for those who want a clean, customisable aesthetic without compromising on room-filling

7.1.2 channel sound

. The HW-QS90H also features next-generation AI tuning, including

SpaceFit Sound Pro, Active Voice Amplifier Pro, Adaptive Sound, AI Dynamic Bass Control, Sound Elevation

and

Auto Volume

.



Across soundbars and Music Studio speakers, the new

Samsung Sound app

[15] puts you in control of every detail. It lets you manage sound, group speakers, and more, all from one simple interface.



Enhanced Entertainment and Personalisation on Samsung TV, Secured by Samsung Knox



Enjoy more with

Samsung TV Plus

, providing users with instant access to thousands of entertainment content without additional sign-ups or payment. Samsung TV Plus is available exclusively on Samsung TVs, Galaxy devices, Samsung Smart Monitors, and Family Hub refrigerators, with no subscription required.



Samsung is also expanding connectivity across its 2026 TV line-up with

support for Google Cast™

[16]. Available on select models, users can stream content directly from compatible smartphones and tablets to the TV, adding more flexibility to the viewing experience.



Google Photos™

[17] memories will also be available on selected 2026 Samsung TVs, giving users a new way to relive their favourite moments on the big screen[18]. This experience surfaces curated photo memories through Samsung Daily+, the Now Brief on-screen widget and the Google Photos app, available first and exclusively for six months. Additional Google Photos features will roll out on Samsung TVs later in 2026.



SmartThings

integration on Samsung TVs brings the entertainment powerhouse to the connected ecosystem at home. With the SmartThings app, users can control compatible home devices[19], including Samsung TV and sound devices from their phone. Plus, AI Energy Mode can also intelligently adjust TV brightness to help manage energy consumption[20].



At the centre of all these display innovations is the most powerful Tizen OS yet. Users can enjoy

seven years of Tizen OS upgrades

[21], ensuring that TVs continue to evolve long after they have entered the home.



Samsung Knox Security

[22] helps keep connected devices safe, with active monitoring blocking harmful apps or sites, along with keeping sensitive data such as passwords secure.



Local Pricing and Launch Offers



The 2026 Samsung TV and audio line-up is now available for purchase in Singapore via Samsung Online Store, Samsung Shop App, Samsung Official Store on Lazada, Shopee and TikTok Shop, as well as selected Consumer Electronics and IT stores (Audio House, Best Denki, Courts, Gain City, Harvey Norman, Mega Discount Store, Parisilk).



The line-up and corresponding promos are as follows:



TV Type
Series
Size
RRP
Launch Offer
Micro RGB
R95H
85"
$12,999
Complimentary QS700F soundbar

worth $899
R95H
75"
$10,999
Complimentary QS700F soundbar

worth $899
R95H
65"
$5,399
R85H
85"
$7,599
Complimentary QS700F soundbar

worth $899
R85H
75"
$5,999
Complimentary QS700F soundbar

worth $899
R85H
65"
$3,599

R85H
55"
$2,799

OLED
S90H
83"
$9,999
S90H
77"
$7,399
S90H
65"
$3,999
S90H
55"
$3,099
S90H
48"
$2,399
S85H
83"
$7,599
S85H
77"
$5,999
S85H
65"
$3,599
S85H
55"
$2,799
S85H
48"
$2,099
Neo QLED
QN70H
85"
$4,499

75"
$3,499

65"
$2,599

55"
$1,999

Mini LED
M90H
100"
$4,599
M75H
85"
$2,699
$100 e-voucher
M75H
75"
$1,899
$100 e-voucher
M75H
65"
$1,299
M75H
55"
$1,049
M75H
50"
$849

M75H
43"
$799
M1EH*
85"
$2,699
Complimentary Music Studio 5 worth $349
M1EH*
75"
$1,899
Complimentary Music Studio 5 worth $349
M1EH*
65"
$1,299
M1EH*
55"
$1,049
M1EH*
50"
$849
M1EH*
43"
$799
The Frame Pro
LS03HW
85"
$7,299

75"
$5,299

65"
$3,599

55"
$2,699

The Frame
LS03HE
98"
$8,299
Complimentary S801D soundbar

worth $799
LS03HE*
75"
$4,799
Complimentary Music Studio 5 worth $349
LS03HE*
65"
$3,299
LS03HE*
55"
$2,399
LS03HE*
43"
$1,899
Crystal UHD
U8000H
85"
$2,199

75"
$1,399

65"
$949

55"
$699

50"
$599

43"
$549

The Movingstyle
LSM7F*
27"
$1,699
Complimentary Music Studio 5 worth $349

*Available exclusively online via

Samsung Online Store, Samsung Shop App, Samsung Official Store on Lazada, Shopee and TikTok Shop.



Category
Model
Colour
Audio Channels
RRP
Launch Offer
WiFi Speaker
Music Studio 7
Black, White
3.1.1
$699
$88 off
Music Studio 5*
Black, White
2.0
$349
Q-Series Soundbar
HW-Q990H
Black
11.1.4
$1,899
HW-Q930H
Black
9.1.4
$1,499
HW-QS90H
Black
7.1.2
$1,299
HW-Q800H
Black
5.1.2
$1,099
HW-Q600H
Black
3.1.2
$599

*Available exclusively online via

Samsung Online Store, Samsung Shop App, Samsung Official Store on Lazada, Shopee and TikTok Shop.



For more information about Samsung's 2026 Vision AI TV and audio line-up, please visit

www.samsung.com

.






[1] Series and model counts are based on the global launch line-up and may vary by region.


[2] VDE's verification evaluates products based on the test criteria established by the International Telecommunication Union (ITU) for UHD (4K) colour standards, BT2020, and certifies Micro RGB Colour 100%.


[3] Available on selected Neo QLED models only.


[4] Viewing experience may vary according to types of content and format. Upscaling may not apply to PC connection and Game Mode.


[5] The range of Mini LED HDR luminance is based on internal testing standards and subject to change according to viewing conditions or specifications.


[6] Experience may vary depending on the content.


[7] According to Future Source, Samsung captured 21.5% of global soundbar revenue and 19.7% of unit volume in 2025, continuing a leaders

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